WWDC 2017: What Apple’s Big Reveal Means for VR and AR
Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service
Before today, Apple - which in 2016 occupied 18% of the smartphone market sales and 7% of the PC market sales - has been fairly silent on its intentions for AR and VR. The only previous comments came from CEO Tim Cook, who was bullish on AR and dismissive of VR. All of this changed with the WWDC 2017 keynote address.
2017 Augmented Reality Industry Report
2017 Augmented Reality Industry Report There is significant shift in sentiment about AR technology, reflecting both continued expansion of corporate spending dedicated to AR and the recent actions of major industry players. This report is available only to Subscribers Already have a account? Sign in to view this research. What’s in the Report 2017 Augmented Reality Industry Report features: 5-year … Read More
Peeking Ahead at Google I/O: Daydream & Project Tango
Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service
Rumors are swirling in anticipation of Google I/O and what Google will reveal next, but at the forefront of conversation is latest developments in VR. Of their latest developments, we anticipate that two of them will be of particular interest and impact - Daydream and Project Tango. Daydream Google has been rumored to be releasing a standalone VR headset that … Read More