After making headlines with a Department of Defense contract worth nearly $500 million, Microsoft’s Hololens 2 is primed to reach US Army soldiers by 2021.
ARIA 2020: Predicting The Next Decade in Augmented Reality
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Imaging & Video, Insight Articles, Interfaces, Software
On February 12, 2020, the fourth annual AR in Action Leadership Summit (ARIA) took place at MIT’s Media Lab attracting an international group of augmented reality (AR) developers and business leaders. The summit gathered over 40 speakers for in-depth presentations on groundbreaking research, innovative business opportunities, and market insights for the next generation of AR. The Greenlight Insights team tracked the … Read More
What Samsung’s 5G Flagships Mean For Mobile AR
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Telecommunications
Samsung’s annual Unpacked event once again provided a platform for the company to tease its newest flagship hardware. In addition to its latest foldable phone, the Galaxy Z Flip, the computing giant also announced an update to their smart buds, Galaxy Buds+. Most notably, Samsung introduced the Galaxy S20 line, the second mass-market handset to feature Qualcomm’s 5G-enabled Snapdragon 865 … Read More
Computer vision specialists Scape Technologies snapped up by Facebook
Clifton Dawson, Principal Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles
Facebook, the Menlo Park, CA-based social media and technology giant and parent company of Oculus, announced this week that it is acquiring UK-based company Scape Technologies Ltd. (Scape) in a deal valued at $40 million. Scape is a computer vision startup, building the localization engine for city-scale augmented reality. About Facebook’s Augmented Reality Ambitions Facebook research teams have made extremely … Read More
Snap 4Q19 Results: Augmented Reality Lenses & Ads Engagement Rise
Clifton Dawson, Principal Analyst Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment
Snap Inc, the parent company of Snapchat, reported fourth quarter revenues of $561 million, up 44% year over year. Additionally, Snap’s daily active users for the past quarter averaged 218 million, up 17% year over year. But as Snap’s key business metrics accelerate, how have its investments in its burgeoning augmented reality platform faired?
Spatial Raises $14 Million To Bring Immersive Collaboration To Enterprise
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Venture Capital, Private Equity, and M&A
AR startup Spatial recently announced the closing of a Series A round totaling $14M in funding for the San Francisco-based startup. The round was led in part by familiar AR investor Kakao Ventures, which has previously invested in hardware startups such as LetinAR and Mojo Vision. Spatial markets its solutions as a computing platform unlocking creativity and productivity, and has … Read More
Holograms, Digital Domain, and Real-Time Animation: Is The Fusion Of VFX And AR The Next Frontier For The Music Industry?
Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment
With the growing influence of the experience economy, entertainment is evolving, and looking to compel audiences to leave their homes and endless content-on-demand and purchase a ticket for premium entertainment. The music industry has been navigating this new challenge for years now, by expanding audience sizes through online streaming, and even experimenting with the use of 360-degree video recordings and … Read More