Since the first “Singles Day” in China on November 11th, 2009, Tmall, an Alibaba eCommerce platform, has offered big discounts on that day each year. This year, Singles Day sales totaled over 200 billion Chinese RMB, or approximately US $28.8 billion. This annual event, which is equivalent to Black Friday in North America, has become very popular, and now extends … Read More
2nd Greenlight Insights XR Strategy China Forum
Greenlight Insights China xR Intelligence Service, Press Releases
On June 28, 2018, Greenlight Insights will host the 2nd XR Strategy China Forum, a one-day conference for 50 executive attendees in Beijing, China with Greenlight Insights analysts discussing market trends and opportunities in the immersive technology, media, and entertainment industries, as well as vendors from around the world to give their perspectives on current issues. Learn more and register … Read More
Xiaomi Version of Oculus Go Nearly Sells Out in China
Natalie Yue, Analyst China xR Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service
Highlights Xiaomi sold an estimated 30,000 Mi VR Standalone units within 3 mins of release on its official website. There are already almost 40,000 reservations for when the headset is restocked in 10 days. The 32 GB version is sold out on JD.com (a Chinese Amazon equivalent) and the 64 GB version has limited availability. Oculus and Xiaomi are seeing early … Read More
Greenlight Insights Says Enterprise Hardware & Application Software Spending Is Leading VR Market Growth in China
Natalie Yue, Analyst Augmented Reality, China xR Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Software, Virtual Reality
With a 5-year growth rate of 6.9%, China’s economy is currently outpacing the world and is projected to reach $19.9 trillion by 2022. With China’s government focused on supporting hyper-growth sectors, such as virtual and augmented reality, with accelerated 5G infrastructure and political directives, such as the National Education Planning in the 13th Five Year Plan, it is important to assess, “Is … Read More
Greenlight Insights, Yivian VR Announce 2018 China VR/AR Report
Alexandra Vidger China xR Intelligence Service, Press Releases, Virtual Reality
New VR/AR market study to be released March 2018 to analyze China-specific market trends and key companies BEIJING, February 16, 2018–Greenlight Insights, the global leader in market intelligence for the virtual and augmented reality industry, announces a new report detailing key information on economic figures, consumers attitudes, product trends and other insights on the Chinese VR/AR market. The report will … Read More
2018 China Virtual Reality Report
2018 China Country Report Despite intensifying competition, the VR/AR market continues to grow at a rapid pace. Expand your horizons and gain an understanding of who the Chinese consumer is, how the economy is performing and what future trends your business can capitalize on with the 2018 China Country Report. What can you do with this report? Understand the current … Read More
Reaching VR Consumers Abroad: Internet Cafes in China
Natalie Yue, Analyst China xR Intelligence Service, Consumer Insights, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
Natalie Yue is a financial analyst with Greenlight Insights. In addition to building complex business and analytical models, Natalie covers emerging VR/AR trends developing in Asia-Pacific. 20 years ago, a billboard in central Beijing read, “How far are you from the information highway? Northward: 1.5km.” The billboard was advertising China’s first internet cafe and signaled the opening of the internet for Chinese … Read More