IAAPA 2018: LBE VR System Vendors Demo Next Year’s Attractions

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Client-Only, Insight Articles, Location-Based xR Intelligence Service

Out-of-home entertainment’s biggest show, International Association of Amusement Parks and Attractions (IAAPA) 2018 Conference & Expo, is kicking off this week and will mark the roll-out of many new VR attractions. The Orlando conference, which begins November 13, will feature VR companies wooing operators with systems that they expect will make the coming year a big one for LBE VR. … Read More

Competition Intensifies As Oculus Joins The Race For LBE VR Supremacy

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Client-Only, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Virtual Reality

HTC reigns supreme in the out-of-home entertainment market, but Oculus may soon see its growth in its share of venues with deployed virtual reality systems. According to Greenlight Insights’ LBE VR Database, which tracks over 700 global LBE VR locations, HTC Vive is used in 77% of LBE venues with virtual reality system deployments. There is a huge gap between … Read More

Closure of Virtual Reality Arcades is a Sign of a Tough Competitive Environment

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service

Distribution of Venue Closures, Distribution of Venue Closures, July 2018

In light of lower-than-expected sales of in-home virtual reality systems, excitement for the out-of-home virtual reality market has grown precipitously. In the last 24 months, VR experiences have become commonplace in the location-based entertainment (LBE) industry from theme parks, movie theaters to family entertainment centers, such as Dave & Busters. Much like the 2014-2016 rapid creation of specialty VR/AR technology … Read More

IMAX 2Q18 Earnings Recap: Will IMAX Continue to Invest in Virtual Reality?

Avatar Chelsea Mercer, Analyst Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

IMAX reported fiscal 2Q18 revenues of $98.4 million, up 12% year-over-year, but missing the $98.8 million consensus estimate. While IMAX’s core business performed well ove the quarter, new ventures, such as virtual reality, continues to face signs of trouble.

Location-Based Virtual Reality Market Tracker

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Location-Based Entertainment, Location-Based xR Intelligence Service, Virtual Reality

This database presents detailed information regarding installed virtual reality system at location-based entertainment venues and the companies that are involved in this sector. The extensive database of venue statistics provides a unique datasource to analyze real activity in the Location-Based Virtual Reality market, including the penetration of different venue types, operating statistics, technology setup, and content offering. It also presents company profiles … Read More