Understanding the Virtual Consumer

Join Erica Bishaf, Research Director at Greenlight Insights, and a special guest speaker to discuss Greenlight Insights’ latest research on demographic, behavioral, and usage trends about consumers who are actively using virtual reality.

WWDC 2017: What Apple’s Big Reveal Means for VR and AR

Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

wwdc 2017

Before today, Apple - which in 2016 occupied 18% of the smartphone market sales and 7% of the PC market sales - has been fairly silent on its intentions for AR and VR. The only previous comments came from CEO Tim Cook, who was bullish on AR and dismissive of VR. All of this changed with the WWDC 2017 keynote address.

The State of Virtual Reality in Asia

Join Alix Zerd, Market Consultant at Greenlight Insights, to learn why Asia may be the emerging virtual reality industry’s biggest and brightest market opportunities.

The Reality of Virtual Reality in China

A newer version of this research is available: 2018 China Country Report The Reality of Virtual Reality in China Greenlight Insights provides key virtual reality industry market statistics and trends specific to the Chinese VR market, including the projected overall size and composition of the domestic market through 2021. Release Date: April 6, 2017 Get This ReportThis report is available … Read More