For the next six weeks, the price for an Oculus Rift with Oculus Touch controllers is $399. In this move, Oculus has made its headset cheaper than even its console rival, the Sony PSVR.
Before today, Apple - which in 2016 occupied 18% of the smartphone market sales and 7% of the PC market sales - has been fairly silent on its intentions for AR and VR. The only previous comments came from CEO Tim Cook, who was bullish on AR and dismissive of VR. All of this changed with the WWDC 2017 keynote address.
A newer version of this research is available: 2018 China Country Report The Reality of Virtual Reality in China Greenlight Insights provides key virtual reality industry market statistics and trends specific to the Chinese VR market, including the projected overall size and composition of the domestic market through 2021. Release Date: April 6, 2017 Get This ReportThis report is available … Read More