Engaging Consumers in the New Experience Economy

Virtual and augmented reality are primed for mass adoption, but marketers aren’t well prepared with research-driven strategies to create engaging experiences. Greenlight Insights will present strategic frameworks to be used in your next campaign.

  • Clifton Dawson
    Founder & CEO
    Greenlight Insights

  • Kirk Kristofferson
    Professor of Marketing
    W.P. Carey School of Business

  • Erica Bishaf
    Director of Consumer Insights
    Greenlight Insights

Join Greenlight Insights on Thursday, September 8 at 12:30-1:30p EST for an insightful view into the opportunity of marketing using virtual reality.

Using data from our Virtual Reality Consumer Adoption Survey™ survey of U.S. consumer product and content preferences, priorities and intentions, we’ll reveal:

  • Findings on key market segments
  • Their experience with & attitudes towards VR
  • Their attitudes towards brands & advertising

We will also discuss 5 key strategies for appealing to consumers that are likely to be drawn to virtual reality and present our update on the state of the industry.

Attend this webinar to learn key strategies to either start (or jump start) your initiatives around this valuable opportunity.