CES 2017 Coverage

Greenlight Insights Augmented Reality, Insight Articles, Virtual Reality

Track the latest from Greenlight Insights’ analysts at the Consumer Electronics Show (CES) 2017 in Las Vegas, NV January 5th - 8th. To see past coverage of CES, visit CES 2016 Coverage sites.   CES 2017 Brings Product Diversity to the VR/AR Ecosystem The biggest consumer electronics conference prominently showcased VR and AR on the expo floor. Major manufacturers like Intel, Qualcomm, and … Read More

Pokemon Go! Shows Potential of Mobile Augmented Reality Marketing

Alexis Macklin, Research Manager Augmented Reality, Media & Entertainment

In the 5 days since its July 6th launch, Pokemon Go has become the most downloaded mobile game in the U.S., overtaking the top spot in both Apple’s App Store and Google’s Play Store. Although technology analysts have predicted the rise of mobile augmented reality (AR) applications for many years, marketers have been wary of investing in mobile AR campaigns. Pokemon Go’s success … Read More

Peeking Ahead at Google I/O: Daydream & Project Tango

Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Rumors are swirling in anticipation of Google I/O and what Google will reveal next, but at the forefront of conversation is latest developments in VR. Of their latest developments, we anticipate that two of them will be of particular interest and impact - Daydream and Project Tango. Daydream Google has been rumored to be releasing a standalone VR headset that … Read More