Greenlight Insights Predicts Top 100 Global Manufacturers Will Use Immersive Product Marketing Solutions by 2025

Alexandra Vidger Press Releases

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Analysts to Discuss the Future of the Experiential Enterprise at the Greenlight Insights’ xRS Week 2019 in San Francisco

SAN FRANCISCO (April 9, 2019) —Greenlight Insights predicts that by 2025, the top 100 global manufacturers by revenue will leverage product marketing solutions through VR/AR applications that offer interactivity and configurable views during the sales process with B2B and B2C customers.

“We’ve known for some time that the growing share of e-commerce and ever-advancing new technologies would allow consumers to be more informed purchasers than ever before, and this represents a major source of ongoing disruption of sales and marketing,” said JC Kuang, Analyst at Greenlight Insights. “Conditions are becoming increasingly favorable for sellers of virtually any sort of physical good or asset, from watches, to conference tables, to penthouses, to implement an immersive product marketing solution.”

With VR rapidly approaching mass adoption and AR rounding the hype curve into general productivity, savvy virtual and augmented reality ("xR") stakeholders have begun to offer turnkey solutions which solve old business problems with new immersive technologies.

Notable examples include Audi's Cloud Configurator, which employs real-time 3D rendering to dramatically uplift the automotive price quote experience, resulting in higher engagement, interaction, and customer satisfaction. Real estate brokerage Redfin has also employed 3D visualization and complete virtual walkthroughs as standard across all of its listings in over 85 markets in the US and Canada.

The use of xR to market and sell a product is among the newest ways manufacturing companies, brands, and retailers are enabling their sales team to be more productive, but organizations have a challenging task ahead in determining which of the many immersive product marketing solutions on the market today best suits their organizational requirements and constraints.

To offer consistent, relevant and personalized prices for customers, companies need to ensure solutions provide enough scene detail, especially toward the upper bounds, to enable enough visual fidelity for accurate virtual representations of products. Additionally, solutions must meet a company’s system requirements for hardware, software, infrastructure, and any other indicators of an above-average computational load when weighed against competing solutions.

However, companies also must make sure immersive product marketing solutions are easy to use, versatile, and have enough secondary features that enable sales processes. “Companies  that ignore the potential of immersive product marketing do so at their own peril. Sticking to outmoded visualization strategies means sales team have to work twice as hard on educating prospective customers about the way their product would appear or behave in their own homes or spaces,” observed Mr. Kuang.

“Saving time by educating customers automatically and more efficiently than ever through VR and AR technology means more closed deals, faster,” said Mr. Kuang.

Greenlight Insights clients can read more in the report: “RealityCheck: Immersive Product Marketing Solutions 2019” More information is available on\

Immersive product marketing solutions refers to software and services to product sellers to enhance marketing and sales efforts oriented towards business clients or individual consumers.

About xRS Week 2019

xRS Week gathers the most influential leaders in the virtual and augmented reality industry each year to facilitate strategic thought-leadership and forge new business relationships. xRS Week 2019 is taking place October 16-18 in San Francisco.

Follow news and updates from the event on Twitter at #xRS19.

About Greenlight Insights

Greenlight Insights provides proprietary market research, consulting, and events about the future of virtual and augmented reality. Greenlight Insights delivers critical strategic insights to the world's leading technology companies, publishers, service providers, institutional investors, and government entities.

Based in San Francisco, with offices in Boston and Denver, Greenlight Insights comprises a diverse team of highly skilled industry professionals who offer deep expertise in virtual and augmented reality.

To learn more about how we help decision makers navigate the future of xR, visit