Greenlight Insights

According to Greenlight Insights, the VR industry is expected to generate $7.17 billion in revenue by the end of the year before catapulting to $75 billion in 2021 — the majority of which is projected to come from headset and camera sales. Tubefilter - Two Men Watched VR Videos For 50 Hours Straight, Setting Guinness Record, April 2017

Anticipating modest growth in the short term, Greenlight Insights expects the VR industry to grow into a major global marketplace by 2021, Road to VR - Global Virtual Reality Industry to Reach $7.2 Billion in Revenues in 2017, April 2017

Expedia isn’t the only one jumping on the VR bandwagon. A new report from Greenlight Insights, found by Variety, predicts the VR market with generate revenues of $7.17 billion this year. TechRadar - Expedia will soon let you try before you fly with VR hotel rooms, April 2017

Market research firm Greenlight Insights forecasts total virtual reality revenues to reach $7.2 billion (€6.78bn) globally by the end of 2017 Advanced Television - Global VR industry revenues to reach $7.2bn, April 2017

Still, with research company Greenlight Insights predicting that by 2021 headset owners will spend $9bn a year on VR content, TV producers and broadcasters are keen to start experimenting with the technology now. The Guardian - Virtual reality: Is this really how we will all watch TV in years to come?, April 2017

According to Greenlight Insights’ funding database, AR saw a large total in funding investment, reaching over $350 million more than VR investments. UploadVR - AR Smashed Funding Records in 2016, April 2017

'With history and data points, one can extend trend lines to gain a sense for where something is headed,' said Clifton Dawson, CEO of Greenlight Insights. Road to VR - 2017 VR Industry Report to Bring Data-driven Insights & Forecasts That Cut Through the Hype, March 2017

Analysts at Greenlight Insights forecast that by 2020, the 360-degree video market will balloon to $5 billion. Digital Trends - The Beoncam is a Crazy 360-degree Camera You Strap Onto Your Wrist, March 2017

'In 2016, the increase in deal volume and median deals size illustrate a rapidly evolving landscape for VR technology', said Clifton Dawson, CEO of Greenlight Insights. Road to VR - 2016’s Record Breaking VR/AR Venture Funding Totals $1.8 Billion, January 2017

Most analysts agree that hardware will be the major driver in the VR segment, generating upwards of 61% of revenue in the coming years (according to Greenlight Insights ). DesignNews - Virtual Reality by the Numbers: 5 Things You Need to Know in 2017, December 2016

According to Alexis Macklin, VR analyst at research firm Greenlight Insights, Microsoft's approach is different from what top VR and AR companies are doing. TheStreet - Why Microsoft Is Betting on a 'Mixed Reality' Future, December 2016

Greenlight Insights still considers the virtual reality industry to be very much in its first wave of innovation, with much of the action still at the early stages and many potential success stories still waiting to be written. Road to VR - 2016’s Record Breaking VR Venture Funding Has Been Driven by Mega Deals, December 2016

Their detailed understanding of model drivers and the impact of China and other emerging markets outside the U.S. combine to create an actionable framework that can be used to drive strategic decisions for the long term. PRWeb - Greenlight Insights Forecasts U.S. Virtual Reality Revenues to Reach $38 Billion in 2026, November 2016

We're kept busy enough with current VR/AR innovation, but what's on the longer-term horizon? This was the topic of a panel I moderated at Greenlight Insights' VRS 2016. VR/AR Association - What's On VR/AR's Horizon?: VRS 2016 Dispatch, November 2016

From data produced by Greenlight Insights, a marketing reports, data, and research service for virtual and augmented reality, we can tell that minorities are some of the first sets of early adopters of the technology. Black Enterprise - VR Strategy Conference Teaches Minorities How to Become VR Producers, November 2016

Greenlight Insights’ forecasts include nine top-level and 26 sub categories, including HMDs, VR cameras, other hardware, consumer-oriented content, enterprise content, commercial production, tools, services, and location-based experiences. VentureBeat - U.S. VR hardware and software market to hit $38 billion by 2026, November 2016

MAC is pleased to partner with TRICK 3D, Greenlight Insights, and others as we forge the way for new innovation in the VR and AR sectors that will impact our entire region on a global scale. HubGA - TRICK 3D Pioneers State’s First Virtual Reality Braintrust, Georgia VR, November 2016

Research company Greenlight is leveraging the knowledge and insight gathered from its production of major VR industry reports to create an event aimed at those hoping to lead it to success. Road to VR - Virtual Reality Strategy Conference 2016 to Bring VR Insights to Industry Execs, October 2016

According to a survey released this summer from research firm Greenlight VR, 53% of respondents said they would be more likely to purchase from a brand that utilizes VR than one that doesn't. AdvertisingAge - Your Questions Answered: Virtual Reality, Augmented Reality and 360 Video, October 2016

A new annual conference from Greenlight Insights is angling itself to sate the growing desire for “actionable insights” from the rapidly expanding VR industry. 3D VR Central - Virtual Reality Strategy Conference 2016 to Bring VR Insights to Industry Execs, October 2016

[VRS], crafted for executives seeking actionable insights to fast-track their initiatives for virtual and augmented reality, will address the industry’s challenges of growth and monetization head on. News Dog - Greenlight Insights’ Virtual Reality Strategy Conference 2016 to Address Growth and Monetization Challenges, September 2016

A recent survey of 1,200 U.S. consumers from Greenlight VR found that gaming content ranked sixth behind categories like home design and education. Sixty-seven percent of respondents were interested in live events. Digiday - Four things marketers should know about VR, September 2016

According to GreenLight VR, 71 percent of consumers see brands that use VR as forward thinking. Skyword - 5 Content Marketing Trends to Plan Your 2017 Budget, August 2016

In a recent consumer survey by Greenlight VR, 74 percent of respondents said that they were interested in using VR for virtual tourism, putting it ahead of live events, education, and gaming. Hypergrid Business - VR video of Obama’s Yosemite trip only on Facebook, Gear VR, August 2016

A report this summer from Greenlight VR, the “2016 Virtual Reality Consumer Report,” shows that the public is intrigued by how virtual reality will become part of their lives. BizTech - Virtual Reality Reshapes Thrill Rides, Sports Training and Architectural Design, August 2016

A 2015 study by Greenlight VR and Touchstone Research substantiates the fact that Hispanics are early adopters of VR, finding that 43% are “aware and excited for VR” compared to just 30% of Caucasians. MediaPost - Cultural Relevance Will Be Key To Connecting With Hispanics Via VR, August 2016

A recent study from Greenlight VR (Virtual Reality) this week has shown that “specific VR activities have unique emotional footprints”, with 91% of non-users reporting positive feelings once being exposed to VR technology. Crowd Ink - Virtual Reality Is Reaching Further than Anyone Imagined, July 2016

Greenlight VR last week said 71 percent of the 1,300 adults it surveyed felt that virtual reality makes brands seem "forward-thinking and modern." And a wide array of marketers—from Absolut to Google to McDonald's—are already on board with the VR revolution. Adweek - Why Virtual Reality Could Inspire More Impactful and Emotional Employee Evangelism, July 2016

Greenlight VR’s “2016 Virtual Reality Consumer Adoption Report” finds that nearly 52% of people want to be associated with brands that have a VR focus Brandchannel - VR Watch: How Brands Are Testing Virtual Reality, July 2016

“We’re seeing specific VR activities have unique emotional footprints, offering fascinating insights for those who are considering their VR strategies,” Steve Marshall, svp of research and consulting for Greenlight VR, said in a statement announcing the findings. Bizengine Post - New Study Says People Are More Likely to Buy From Brands That Use Virtual Reality, July 2016

While AR and VR look very different today, they both support delivering new, more immersive experiences, Alexis Macklin, an analyst with Greenlight VR, told us NewsFactor - Google Reportedly Working on Standalone VR/AR Headset, July 2016

Greenlight VR’s latest consumer survey reveals positive feelings for VR among users and nonusers alike, suggesting a powerful opportunity for marketers and other content creators. Hypergrid Business - US consumers bullish on VR marketing, July 2016

A report this week from Greenlight VR suggested that consumer interest in the VR space extends way beyond gaming. UploadVR - Samsung Starts Creator Program To Spur VR Software Development, June 2016

'Virtual reality has always been more than a medium for gaming experiences and consumers understand that,' said Greenlight VR’s CEO Clifton Dawson. Applause - Why Virtual Reality Will Be More Than Just A Bunch Of Games, June 2016

Greenlight VR, the leader in virtual reality market intelligence and research services, demonstrated their commitment to the Chinese virtual reality market by announcing a new office in Beijing, China. PRWeb - Greenlight VR to Open New Beijing China Office and Host Research Briefing in China, June 2016

A 2015 survey on virtual reality conducted by Greenlight VR found that younger consumers are more excited about the technology than the older generations, with “Gen Z” the most passionate about it. Ypulse - How VR Could Change Education & Entertainment For the Next Generation, May 2016

There are expected to be 2.3 million total U.S. VR headset sales in 2016, according to Greenlight VR Travel Market Report - Can Virtual Reality Produce Real Travel Sales?, May 2016

we’ve applied our experience as the industry’s most senior VR-dedicated publication, combined with Greenlight VR’s trusted data-driven analysis, to create a comprehensive foundation of the virtual reality landscape and a realistic account of how the market will grow. Road to VR - 12% of Americans Plan to Buy VR Within 6 Months, New Research Suggests, May 2016

The technology is still in its learning phases and lack of technological standards across the industry and bandwidth issues will certainly derail its tipping point, according to a research report released by Greenlight VR last week. Hypergrid Business - Bandwidth, standards pose challenges for VR, May 2016

Greenlight VR surveyed 58 developers making virtual reality content. About half of them had been in business for less than a year, and most thought it would take two to three years for virtual reality to go mainstream. Bloomberg - Supply Shortages Are Holding Back Virtual Reality, April 2016

Virtual-reality headsets are still in their early developmental stages, and it will take six to eight years for the U.S. market 'to reach a tipping point of mass adoption,' says research company Greenlight VR. Twice - The Reality Of Virtual Reality: Slow Growth, April 2016

A study released Wednesday by Greenlight VR predicted that it will take six to eight years for virtual reality to go fully mainstream. The Washington Post - Facebook’s ambitious plan to make you a VR convert, April 2016

Of the two categories, mobile VR headsets are poised to dominate the market, Greenlight VR found Multichannel News - Study: VR’s ‘Tipping Point’ Still Years Away, April 2016

According to research firm Greenlight VR, mobile VR headsets are expected to increase from 1 million in 2016 to 122 million by 2025, while tethered VR headsets are forecast to grow from 1 million in 2016 to 13.6 million by 2025. Fortune - UN Uses Virtual Reality to Raise Awareness and Money, April 2016

A new report from Greenlight VR and Road to VR estimated that 2.3 million VR headset will sell this year in the U.S. CNBC - For your consideration at Tribeca Film Festival: VR, April 2016

'There are disruptions unfolding and exciting new markets being created, but not in the size, structure, and timeline most expect,' said Clifton Dawson, CEO of Greenlight VR. PRWeb - Virtual Reality Making Gains on Path to Mainstream Adoption, According to @GreenlightVR, April 2016

Not surprisingly, the industry analysts found that the developer community currently poised to embrace VR is large and energetic. However, Greenlight VR believes the ecosystem is still fragile. Road to VR - VR Developer Ecosystem is “Energetic” But “Fragile”, New Industry Report Suggests, March 2016

Clifton Dawson, president of Greenlight VR, explained of these kinds of developer kits 'Although the high price of the initial developer kit limits its near-term applicability for many consumer use cases, it opens up the market for more small and medium-sized businesses in industrial and manufacturing sectors,' Fortune - Microsoft HoloLens Launches March 30 for $3,000, February 2016

Clifton Dawson, CEO of research firm Greenlight VR, said virtual reality can be a very powerful tool for journalists because it brings audiences much closer to a story than conventional mediums. Fortune - ABC Treks into Virtual Reality with 'GMA on Safari', February 2016

Greenlight VR will host the 2016 Virtual Reality Analytics Web Summit on March 16 providing education on the expanding generation of analytics solutions for the virtual reality industry. App Developer Magazine - 2016 Virtual Reality Analytics Web Summit Will Be On March 16, February 2016

The existence of a recent consumer research report by Greenlight VR and SuperAwesome into attitudes towards virtual reality serves as an acknowledgement of the attention VR now commands in a consumer context. FoodBev Media - ‘How virtual reality will elevate food events marketing’, February 2016

Above all, the attempt to create enticing VR-themed bundles indicated that PC makers are willing to work with Oculus specifically and support their efforts to bring VR to more people, Jeremy Joachim, an analyst with business intelligence firm Greenlight VR, told us. NewsFactor - Oculus-Ready PCs Available for Pre-Order February 16, February 2016

Stevi Rex, analyst at Greenlight VR, says giving away these kits is important for developers to be able to create original games or expand existing experiences for the HTC Vive. Fortune - Why Valve’s Partnership With Unity Is Important to Virtual Reality, February 2016

Greenlight VR has been responsible for a balanced repertoire of statistics in the field of virtual reality. Digital Trend - REPORT: Youths Want Virtual Reality

One analyst firm focused on the industry, Greenlight VR, has already set about mapping the emerging ecosystem. Business 2 Community - The Virtual Reality Economy: A New Market Opportunity?, January 2016

Greenlight VR expects headset cost and lack of content to be choke points for the consumer adoption of virtual reality near term, but VR’s greatest obstacle for 2016 may be consumer awareness. Singularity Hub - Greenlight VR Report: Consumers Are Surprisingly Unaware of Virtual Reality, January 2016

The number of new U.S. virtual reality startups has also surged since 2012, growing to more than 160 in 2015, according to a report by Touchstone Research and Greenlight VR, a business intelligence service for the VR industry. The Mercury News - Oculus Rift preorders kick off breakout year for virtual reality, January 2016

'We’re seeing the VR camera market quickly diversify,' Clifton Dawson, CEO of Greenlight VR, says. Fortune - Vuze Virtual Reality Camera Shoots for $1,000 Price Point, January 2016

'Prices above this level will most certainly affect early sales, but fortunately Facebook has the ability to optimize decisions for the long-term, rather than near-term profitability,' Dawson says. Fortune - Facebook Begins Taking Oculus Rift Pre-Orders January 6, January 2016

A 2015 survey conducted by Touchstone Research and Greenlight VR polled 2,282 respondents aged 10 to 61 on the topic of VR and came away with a few revealing insights. While 95% of those polled were aware of VR, only 35% had actually tried it Mashable - How virtual reality will grow in 2016, December 2015

According to Greenlight VR research analyst Sean Whitmore, non-gaming industries can benefit more from AR than VR in the long run. International Business Times - 2016 Tech trends: Microsoft’s HoloLens is a game-changer [Watch Video], December 2015

According to a recent consumer survey by Greenlight VR, 75% of people who own a connected TV said they are interested in viewing more 360-degree content. Fortune - Now Apple TV Can Play 360-Degree Video Content, December 2015

Clifton Dawson, CEO at research firm Greenlight VR, says exclusive games like Rock Band provide Oculus an avenue to reach a much larger and diverse audience. Fortune - Why 'Rock Band VR' Matters to Facebook and Oculus, December 2015

VR market intelligence firm Greenlight VR tells Road to VR that more than $136 million was invested into virtual reality in November alone, and that’s excluding crowdfunding and private deals. Road to VR - What $136 Million Invested in November Alone Says About the VR Industry, December 2015

Sean Whitmore, research analyst with Greenlight VR, told us that for an unproven technology such as augmented reality, soliciting non-technical ideas could be an ideal way for Microsoft to market its new product and build brand awareness. NewsFactor - LinkedIn Rolls Out Revamped Mobile App for Android and iOS, December 2015

Greenlight VR’s recent study, which revealed that, of all HMDs mentioned along with Google Cardboard and Mattel’s new View-Master, Gear VR had the third highest unaided awareness rate behind PlayStation VR and Oculus Rift VRFocus - VR vs. Gear VR’s Launch – Is the Timing Right for Mobile VR’s Arrival?, November 2015

Generation-Z will be an instrumental component to virtual growth from day one,” said Howie Leibach, senior research analyst at Greenlight VR Hypergrid Business - 8 insights from latest VR survey, November 2015

According to Sean Whitmore, an analyst at Greenlight VR, “mastering the fundamental audiovisual relationship with the user” is more important for developers right now than adding haptic and force-feedback interfaces MIT Technology Review - Get a Virtual-Reality Punch, Feel Real Impact, November 2015

Virtual reality market research firm Greenlight VR will share their latest data-driven insights into the consumer VR industry in a special presentation at VR Launchpad on October 20th. Road to VR - Greenlight VR to Give ‘State of the VR Industry’ Presentation at VR Launchpad, October 2015

And Landmark has the right idea, according to Clifton Dawson, CEO of research market firm Greenlight VR.'While there are many companies working on social and metaverse experiences, we think Landmark has the unique opportunity to leverage its global relationships with entertainment and consumer brands' Fortune - Landmark is launching a VR social platform in 2016, and here's why, October 2015

Clifton Dawson, CEO of research firm Greenlight VR, expects global VR head-mounted display sales to exceed $140M in 2016 HMD sales Fortune - Why Lionsgate is making a ‘John Wick’ VR game, October 2015

[Greenlight VR] has suggested that VR companies outside of the world’s technology hub, Silicon Valley, will be able to thrive. VRFocus - Greenlight VR and Virtual Umbrella Reveal European VR Ecosystem Map, October 2015

excerpts from Greenlight VR’s July Research Report, which investigate trends on the state of the industry, including VR growth, investments and opportunities. SingularityHub - Should You Buy the Hype? An Inside Look at the Virtual Reality Landscape, August 2015

a statistic from a new report being prepared by his site and Greenlight VR: Out of 164 VCs who had invested in VR companies to date, 142 of them had done so only once. Recode - At Investor Event, VR Startups Brace for Slow Growth, July 2015

data company Greenlight VR and mobile HMD Homido will also feature at the show. VRFocus - HTC Vive Running Tilt Brush and Leap Motion on Display at SFVR #9, May 2015