China Virtual Reality Market Study

Based on Greenlight VR primary research, including interviews with government officials, policy makers, investors, industry analysts, and entrepreneurs, uncover why China is possibly VR’s brightest and largest market opportunity.

Release Date: December 2016

Click here to download the China Market Virtual Reality Ecosystem Map.

The above graphic represents more than 150 different companies which provide head mounted display and related hardware, production equipment and software, VR apps, research, and technical and other services, organized into 22 categories across 11 major sectors.

The 2016 China Virtual Reality Ecosystem Map comes with a caveat: the graphic is not comprehensive. It is a sample, albeit a large one, of the many different kinds of virtual reality companies operating today. There are many more companies — indeed, entire categories — that were not included, merely due to the constraints of time and space. The pace of change in this field is breathtaking.

Key Topics Addressed
Market Analysis
How does the VR market in China compare to that in the US — in terms of size, growth rate, and structure?
Who are key players, and what are their investment resources and strategies?
Are Chinese players focused primarily on the Chinese market, or are they thinking globally?
How uniquely tailored are Chinese hardware and experiences to the Chinese consumers?
What is the government’s role in fostering innovation for virtual reality locally?

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