Best Practices for Implementing Location-Based XR Use Cases

This report contains the top imperatives for entertainment leaders from xRS Week 2019.

Release Date: October 31, 2019
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Best practices for leveraging the latest innovations in immersive technologies for location-based entertainment activations is constantly changing.

Entertainment leaders can prepare their organizations by focusing on seven imperatives: adaptation, differentiation, localization, storytelling, competitive play, shared experiences, and interactive marketing.

Companies interviewed for this report: The Void, ILMxLab, Dreamscape Immersive, Survios, Sandbox VR, VRStudios, Caesar's Entertainment, and more.

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