Market Perspective: Leading Content in Location-Based VR Entertainment

This report provides a summary of the content trends from the perspective of leading location-based VR entertainment operators. The report features insights on which content titles are most popular and why.

Release Date: September 2019

This report summarizes a series of in-depth interviews with location-based entertainment operators to identify the unique content requirements for delivering an exceptional customer experience in the out-of-home virtual reality market.

"Virtual reality systems are growing in adoption and are rapidly becoming a crucial investment for premium location-based entertainment companies," said Alexis Macklin, research manager at Greenlight Insights. "With consumers' expectations for their out-of-home experiences evolving so rapidly, vendors are under pressure to respond with distinctive and compelling content experiences."

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