RealityIQTM: The Gold Standard in VR/AR Industry Benchmarking

The first and only comprehensive survey of professionals in the VR and AR industries. Our RealityIQ data provides deep insights into ecosystem attitudes, priorities, challenges, investment trends, and B2B technology buying behavior.

This detailed industry survey covers wide-ranging topics crucially relevant to VR/AR industry participants – including content developers, hardware manufacturers, distributors, media and entertainment providers, and investors. The survey is given to a large sample of high-quality of professionals drawn from all aspects of the VR/AR ecosystem.

Topics include:

  • Industry assessment
  • Product innovation
  • Go-to-market
  • Business performance expectations
  • Company metrics
  • Technology use and buying patterns

  • Next Wave

    The RealityIQ survey, now in its 6th Wave since November 2015, will next be conducted in March 2019. More than 1,000 respondents participate annually.

    Available Research Opportunities

  • Awareness, attitude & usage studies
  • Concept and in-use tests
  • Quick polls
  • Brand equity assessment
  • Customer satisfaction studies
  • Tracking studies
  • Other custom studies
  • Value to Sponsors

  • Targeted—Research aligns with sponsors’ strategic interests
  • Timely—Quick turnaround times for those must-have data points
  • Dependable—Dedicated, engaged panel members
  • Cost-effective—Program syndication significantly reduces an individual sponsor’s fee for custom research
  • Support—Full-time project directors ensure panel maintenance and front- and back-end consulting support
  • virtual reality revenue expectations
    companies hiring for virtual and augmented reality
    virtual reality survey
    funds expected to raise