Glenn Sanders
How do you go from a company with no augmented reality presence, to become a major player in the AR space overnight? Release an AR development kit - Apple ARKit - that works on your platform of more than 1 billion devices to an eager group of 3 million iOS developers worldwide. Apple announced the availability of ARKit at the … Read More
WWDC 2017: What Apple’s Big Reveal Means for VR and AR
Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service
Before today, Apple - which in 2016 occupied 18% of the smartphone market sales and 7% of the PC market sales - has been fairly silent on its intentions for AR and VR. The only previous comments came from CEO Tim Cook, who was bullish on AR and dismissive of VR. All of this changed with the WWDC 2017 keynote address.
Greenlight Report, Issue 26: Apple Hires VR Researcher
Greenlight Insights Insight Articles
Could we see an affordable PlayStation VR? Will we be ready for the Oculus Rift come April? Those are a few questions we answer in the Greenlight Report newsletter. Click the image below to read the full issue.
What Will Be The Impact of Introducing 360 Video on Apple TV?
Greenlight Insights Imaging & Video, Insight Articles, Media & Entertainment
Apple hasn’t explicitly announced a product strategy that involves virtual reality, but Greenlight VR expect the super secretive company to be a significant player in the mid- to long-term. That’s why our analysts were not surprised by the recent announcement by Littlstar, a content distribution network dedicated exclusively to virtual reality, 360 video, and immersive experiences, that it was integrating … Read More