Greenlight Insights Appoints J.C. Kuang as Managing Director

Greenlight Insights Insight Articles

San Francisco, April 12, 2021 — Greenlight Insights, leading providers of business intelligence and consulting services for the XR industry, announces that J.C. Kuang has been named Managing Director and Principal Analyst. Kuang replaces Clifton Dawson, who has led Greenlight Insights as Founder and CEO for over 6 years. Dawson will remain chairman of the company.  J.C. Kuang is a … Read More

Webinar Recap: Understanding the Virtual Consumer

Greenlight Insights Insight Articles


Virtual Reality is a hot topic for marketing professionals. One challenge for those who seek to employ this emerging medium for business objectives is there are few thought-leaders in the industry who understand the current state of the technology, consumer attitudes and usage, and how innovative marketers are using virtual reality today. This is why Greenlight Insights held a webinar … Read More

Digital Hollywood 2017: Macklin To Lead Discussion on Funding and Business Development for VR and AR

Greenlight Insights Media & Entertainment, Press Releases

Greenlight Insights forecasts global VR-related revenues to reach $7 billion by the end of 2017. As spending on headsets and gaming content drives near-term industry growth, new sectors will emerge as new catalysts for future growth. One promising sector is the location-based entertainment (LBE) industry. Several companies offering virtual reality technology for the LBE industry have received significant investments from … Read More

Greenlight Insights Announces VRS 2017: A Clear Path to Growth

Stevi Rex Press Releases

VRS 2017 Conference Logo

SAN FRANCISCO— The 2nd annual Virtual Reality Strategy (VRS) Conference will welcome more than 400 industry professionals from more than a dozen countries to San Francisco. VRS 2017 takes place October 25th and 26th at the Hilton Financial District San Francisco Hotel. Greenlight Insights predicts the virtual reality market will become a major global marketplace with total hardware, software and … Read More

Greenlight Insights Introduces New Global xR Forecasting Service

Greenlight Insights Press Releases

Greenlight Insights, a leading provider of global market information for the virtual and augmented reality industry, announced it is introducing a new forecasting service. The service is designed to provide a complete, comparative view of our five-year hardware and software forecasts for 9 global regions. At the heart of this service is Greenlight Insights’ highly respected Global xR Market Model, … Read More

Greenlight Report: Oct. 14, 2016

Alexis Macklin, Research Manager Insight Articles

Analyst Commentary PlayStation VR Has Public Release: Will It Bring VR Mainstream?   Sony’s PlayStation VR was publically released on October 13 after its much-anticipated release. Unlike HTC and Oculus, Sony has been a major leader in consumer electronics and gaming consoles for a long time. This ultimately influences their partnerships and brand recognition that HTC and Oculus have been … Read More

Our Roadmap for 2016

Greenlight Insights Insight Articles

In 2015, we’ve focused on delivering research to help innovative companies create virtual reality with confidence. We’ve increased transparency about the industry through our knowledge graph and created industry-leading research reports, which are trusted by some of the world’s most innovative organizations, including Google, Intel, CCP Games, Rothenberg Ventures, Singularity University, and hundreds of companies worldwide. But we’re not stopping … Read More