The Dead Must Die: Magic Leap and AT&T Bet on GoT for 5G

J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment, Telecommunications

AT&T continues to make incremental steps toward foregrounding augmented reality as a major staple of it’s network offerings, alongside its push to accelerate the commercial availability of 5G in the United States. The telecom pushed a limited consumer release of the Magic Leap One at flagship stores in Boston, Chicago, and San Francisco earlier this month. Included in the marketing … Read More

xR at SXSW Interactive 2019

Clifton Dawson, Principal Analyst Advertising, Apps & Games, Augmented Reality, Client-Only, Insight Articles, Media & Entertainment, Virtual Reality

SXSW Interactive 2019 just ended, and virtual and augmented reality (“xR”) were again focal points for the weeklong technology conference and music festival. This year I didn’t have an official SXSW pass – but I still got to enjoy much of the programming, insights, and trends through event, news, and the general buzz that SXSW creates. If you weren’t in … Read More