Interactive Narratives Bring New Depth to xR Storytelling

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Imaging & Video, Insight Articles, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Over the last few years, subscription video on demand (SVOD) has created a platform where viewers could watch an almost endless library of content whenever they wanted, taking control away from broadcasters and cable companies. Now, interactive videos are primed to disrupt the entertainment ecosystem again.   Interactive, choose-your-own-adventure content is turning a traditional production on its head, gamifying the … Read More