Field Service applications continue to lead applications of augmented reality in scalability and ROI potential, as evidenced by a new round of funding for German AR startup SightCall. The company raised $42 million for its remote AR task guidance solution, which targets traditional applications such as vision picking and B2B/B2C service and maintenance. SightCall uses marker-based tracking and is compatible … Read More
Campfire Foregrounds AR Amidst Recent VC Interest in Remote Work
J.C. Kuang, Analyst Insight Articles
Campfire, a recently unveiled startup, secured $8 million in venture funding per its April 27th announcement. The company plans to offer an integrated hardware and software solution for remote collaboration in industries such as engineering and architecture. Clients in these fields are ideal since visually-oriented design workflows such as CAD are commonplace. Building on the design of the defunct Meta … Read More
Late, Then Never: Is Microsoft Finished With VR?
J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
Media outlets have reported that Microsoft remains committed to the continuing development of its virtual reality platforms. Despite ongoing investment and improvement into Windows Mixed Reality (WMR) in the Hololens 2 platform, Microsoft has remained conspicuously silent on its overarching strategy, if any, for its line of fledgling OEM built VR devices. As others have pointed out, the original designs … Read More
Greenlight Insights to Release 2020 Virtual Reality Industry Report
Lindsey Wadle Press Releases
New report offers critical insight on key macro and micro trends faced by companies in the virtual reality technology industry San Francisco, CA, February 25, 2020 – Greenlight Insights’ 2020 Virtual Reality Industry Report outlines consumers’ use of virtual reality by providing a statistical look at the marketplace and its expected growth over the next five years. This report will … Read More
IVAS and Microsoft Hololens 2 Top-Priority Investment for Defense Training
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Up Displays, Insight Articles, Interfaces
After making headlines with a Department of Defense contract worth nearly $500 million, Microsoft’s Hololens 2 is primed to reach US Army soldiers by 2021.
Spatial Raises $14 Million To Bring Immersive Collaboration To Enterprise
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Venture Capital, Private Equity, and M&A
AR startup Spatial recently announced the closing of a Series A round totaling $14M in funding for the San Francisco-based startup. The round was led in part by familiar AR investor Kakao Ventures, which has previously invested in hardware startups such as LetinAR and Mojo Vision. Spatial markets its solutions as a computing platform unlocking creativity and productivity, and has … Read More
Greenlight Perspective 2020: 5 Bleeding-Edge Technologies Leading Enterprise XR Innovation
J.C. Kuang, Analyst Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Interfaces, Smart Displays, Software
In 2019, the market for cutting-edge immersive technology was driven significantly by adoption from business clients. High-end hardware and software from companies like Varjo and PTC offered compelling evidence for the usability and revenue-generating potential of enterprise xR deployment. In 2020, Greenlight Insights expects to see significant disruption in enterprise xR from the following emerging technologies: Embodied Computing The intrinsic … Read More