Greenlight Insights Holds Briefing on VR Market Growth at GDC 2017

Greenlight Insights Press Releases

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Industry Analysts to Release New Virtual Reality Industry Report in Late March

February 27, 2017 – SAN FRANCISCO – Greenlight Insights, the global leader in virtual and augmented market intelligence, will host a special briefing featuring top-level insights for press and annual clients. This briefing is taking place during GDC 2017 and will feature new data from Greenlight Insights’ VR Industry Monitor survey. The briefing will be a lead-up to the fifth, bi-annual Virtual Reality Industry Report, which will be released at the end of March. This report, prepared for the industry by Greenlight Insights’ team of global analysts, and co-author, Road To VR, covers the 2016 year-end and forecasts all major aspects of the VR industry worldwide through 2021.

Based on previous research by Greenlight Insights’ experts, the virtual reality industry is expected to grow modestly until 2020 - when the industry in the U.S. will reach $12.2B. This represents a more conservative forecast than the predictions coming from some investment banks and non-specialist research firms. While some analysts have suggested that VR has not lived up to the hype, Greenlight Insights continues to see many encouraging signs.

“A clearer picture of growth has developed over the last year. What is amazing are the strong signals of robust future growth in certain sectors, such as location-based VR entertainment, visual development services, and 360-video advertising, we are tracking,” says Clifton Dawson, Founder & CEO of Greenlight Insights. Dawson attributes the factors behind the growth accordingly, “When you extend your view beyond the next few years, and align the interests of Facebook, Intel, Qualcomm, AT&T and Unity with the passionate developers who journey to the Game Developers Conference, you end up with an unbeatable formula that will fuel growth for years to come.”

Dawson and Greenlight Insights analysts Alexis Macklin and Eddie Lou will be on-site during the Game Developers Conference to meet with press, clients and sponsors of the annual Virtual Reality Strategy Conference. To learn more about the firm’s research and other initiatives contact to schedule a meeting. Additional information is available at

Location: Greenlight Insights HQ, Downtown San Francisco (email us for directions)


About Greenlight Insights:

Greenlight Insights provides proprietary and syndicated research as well as consulting services. Based in San Francisco, with offices in Boston and Denver, Greenlight Insights comprises a diverse team of highly-skilled industry professionals who offer deep expertise in xR markets.