We’re delighted to announce the theme for Virtual Reality Strategy 2016: Winning in the New Experience Economy: The New Rules. We like our event theme to be applicable to both the event itself as well as the current state of the industry. We always put a lot of time and thought into it, and decided to share with you how … Read More
Greenlighting China: Smartphone Manufacturers Set Sights On China’s VR Market
Mobile World Congress, Asia’s biggest mobile industry conference, just had a new successful gathering in Shanghai, and VR once again dominated the show. China seems to have an unusual amount of interest in VR, and Chinese businesses are extremely active in the industry. With this new emerging market, the country known for piracy is trying to find a new path … Read More
Pokemon Go! Shows Potential of Mobile Augmented Reality Marketing
In the 5 days since its July 6th launch, Pokemon Go has become the most downloaded mobile game in the U.S., overtaking the top spot in both Apple’s App Store and Google’s Play Store. Although technology analysts have predicted the rise of mobile augmented reality (AR) applications for many years, marketers have been wary of investing in mobile AR campaigns. Pokemon Go’s success … Read More
PlayStation VR Spurs Sony to Raise Annual Guidance
Summary: PlayStation VR headset will be shipped in October for a suggested retail price of USD $399. Parent-company Sony held its investors’ meeting and provided an overview of and forward guidance for its business lines. VR (and PlayStation TV) content will drive games and network revenue. Sony hosted its annual investors’ meeting last week and provided a three-year financial and business … Read More
Ghost Busted! VR Theme Parks Are New Reality in Interactive Entertainment
In anticipation for the July 15 release of the new Ghostbusters movie, The Void in partnership with Sony opened Ghostbusters Dimension, a “hyper-reality experience” where fans can battle ghosts and demons as if they were a ghostbuster. The virtual reality experience is now open to the public in New York City’s Times Square at Madame Tussaud’s. The Void’s goal is … Read More