The time has come. XRSWeek 2018 is here. The panels and sessions are set, and the speakers are primed and ready. Networking opportunities are waiting to be taken, while attendee questions already have answers. And the complimentary donuts will be hot, fresh and delicious. Now in its third year, Greenlight Insight’s annual virtual reality strategy conference will bring together thought … Read More
Walmart Acquires XR Startup To Augment Retail Shopping Experience
David Bolton Augmented Reality, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles
Nowhere is the transformation from digital to XR more obvious than in the retail, an industry that still leverages physical locations to both attract customers and sell inventory. And as tempting as it is to crown Amazon as the industry’s top innovator, most large retailers are now embracing emerging technologies such as virtual reality and augmented reality in order to remain … Read More
Greenlight Insights’ Top Strategic Predictions for 2018
David Bolton Insight Articles
The end of every year is both a time for reflection and an eagerness to see what the next 12 months will bring. It is fair to say that 2017 was a rollercoaster for most people, with major announcements and events appearing on the radar and then quickly being replaced with something else before we had time to catch our breath. … Read More
Location, Location, Location: VR’s Mantra For Success
David Bolton Location-Based Entertainment, Media & Entertainment, Virtual Reality
As location-based entertainment centers continue to ramp up their investment into virtual reality experiences, mainstream adoption is not a question of if but when. In recent months, there have been a plethora of location-based VR announcements, the majority of which can be directly traced to increased public awareness rather than just media hype. Movie theaters, theme parks, shopping malls, museums, and traditional arcade … Read More
Why Out-Of-Home Experiences Can Kickstart VR Adoption
David Bolton Insight Articles, Location-Based Entertainment
As virtual reality continues to gain traction within the entertainment space, the question of what people are willing to pay for is being asked with increased regularity. And while headsets remain the gateway drug for VR adopters, a focus on location-based experiences could be extremely beneficial. Presented as a standalone event within the recent annual Greenlight Insights Virtual Reality Strategy … Read More
VRS 2017: An Immersive Experience For All Attendees To Remember
David Bolton Insight Articles
An accepted adage of less is more may be perfect for people who don’t want to be overwhelmed with actual information, but when it comes to tech conferences the opposite applies. Attendees to these events want to leave with their heads full of data and armed with the insights that will make a difference in their professions. Not every conference … Read More
Mark Zuckerberg’s Dream Of One Billion People In VR Can Be A Reality
David Bolton Virtual Reality
Facebook may be a de facto media company rather than a mere social network, but the “tech” company’s high-profile subsidiary Oculus could be the catalyst for mass virtual reality headset adoption. And it is CEO Mark Zuckerberg who wants to set the pace. On stage at the recent OC4 conference in San Jose, Zuckerberg’s enthusiasm for virtual reality experiences was easy to … Read More
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