Spending at Virtual Reality Arcades Reached $1.5B in 2019, but Uncertainty Looms Following Global COVID-19 Outbreak

Lindsey Wadle Press Releases

New Greenlight Insights Quarterly Report Features Revised Market Outlook San Francisco, March 6, 2020 — Spending on virtual reality games, entertainment and other experiences at dedicated location-based entertainment facilities reached $1.5 billion in 2019, according to Greenlight Insights’ latest report. The recently released Location-Based Virtual Reality: 2020 Q1 Update includes global forecasts and analysis of the current and future use … Read More

Greenlight Insights Launches VR/AR Industry Research Center as the Impact of Coronavirus Grows

Lindsey Wadle Press Releases

VR/AR Coronavirus Resource Center

San Francisco, March 2, 2020 -  The coronavirus has become an epidemic as it is a source of concern for countries all over the world. The impacts to the global economy have become substantial and are changing the way companies are going about their daily operations. With companies such as Facebook, Microsoft, and Sony announcing changes to their business activities, … Read More

Late, Then Never: Is Microsoft Finished With VR?

J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Media outlets have reported that Microsoft remains committed to the continuing development of its virtual reality platforms. Despite ongoing investment and improvement into Windows Mixed Reality (WMR) in the Hololens 2 platform, Microsoft has remained conspicuously silent on its overarching strategy, if any, for its line of fledgling OEM built VR devices. As others have pointed out, the original designs … Read More

Coronavirus, Olympics & Augmented Reality: The Opportunity & Challenges Facing Universal Studios’ Super Nintendo Land

Alexis Macklin, Research Manager Augmented Reality, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, VR/AR Coronavirus Research Center

Image of Universal Studios Japan's Super Nintendo Land

March 2 Update: Since the date of publishing, Universal Studios Japan is temporarily closed. Check back for updates on the venue’s operation status and other announcements about Super Nintendo Land. After five years of construction, Universal Studios’ Super Nintendo Land is months away, launching ahead of the 2020 Tokyo Olympics in July. Using wearable technology, projection mapping, and augmented reality, … Read More

Greenlight Insights to Release 2020 Virtual Reality Industry Report

Lindsey Wadle Press Releases

New report offers critical insight on key macro and micro trends faced by companies in the virtual reality technology industry San Francisco, CA, February 25, 2020 – Greenlight Insights’ 2020 Virtual Reality Industry Report outlines consumers’ use of virtual reality by providing a statistical look at the marketplace and its expected growth over the next five years. This report will … Read More