Coronavirus, Olympics & Augmented Reality: The Opportunity & Challenges Facing Universal Studios’ Super Nintendo Land

Alexis Macklin, Research Manager Augmented Reality, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, VR/AR Coronavirus Research Center

Image of Universal Studios Japan's Super Nintendo Land
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March 2 Update: Since the date of publishing, Universal Studios Japan is temporarily closed. Check back for updates on the venue's operation status and other announcements about Super Nintendo Land.

After five years of construction, Universal Studios' Super Nintendo Land is months away, launching ahead of the 2020 Tokyo Olympics in July. Using wearable technology, projection mapping, and augmented reality, the theme park will bring to life one of Japan’s most renowned franchises: Nintendo's Super Mario. But Universal's investment in immersive technologies translate into a financial win for the new theme park? 

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