The State of Location-Based Virtual Reality in China 2020 This report includes forecasts, key metrics, and analysis of the use of virtual reality at arcades, entertainment centers, malls, cinemas, theme parks, and other out-of-home venues in China. Release Date: April 2020 $2,000.00Add to cart This study examines the Chinese location-based virtual reality market for the period from 2020 to 2024, … Read More
Late, Then Never: Is Microsoft Finished With VR?
J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
Media outlets have reported that Microsoft remains committed to the continuing development of its virtual reality platforms. Despite ongoing investment and improvement into Windows Mixed Reality (WMR) in the Hololens 2 platform, Microsoft has remained conspicuously silent on its overarching strategy, if any, for its line of fledgling OEM built VR devices. As others have pointed out, the original designs … Read More
Coronavirus, Olympics & Augmented Reality: The Opportunity & Challenges Facing Universal Studios’ Super Nintendo Land
Alexis Macklin, Research Manager Augmented Reality, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, VR/AR Coronavirus Research Center
March 2 Update: Since the date of publishing, Universal Studios Japan is temporarily closed. Check back for updates on the venue’s operation status and other announcements about Super Nintendo Land. After five years of construction, Universal Studios’ Super Nintendo Land is months away, launching ahead of the 2020 Tokyo Olympics in July. Using wearable technology, projection mapping, and augmented reality, … Read More
Location-Based Virtual Reality: 2020 Q1 Update
Location-Based Virtual Reality: 2020 Q1 Update Release Date: March 2020 Subscribers Only This product is included in: Location-Based xR Intelligence Service The Location-Based Virtual Reality quarterly market reports includes updated forecasts, industry statistics, and key trends about the adoption and use of virtual reality at arcades, entertainment centers, malls, cinemas, theme parks, and other out-of-home venues. Related Research: ImageTitleDateGlobal Virtual … Read More
Coronavirus Update & the Location-Based Virtual Reality Industry
Chui Yin Chau, Analyst China xR Intelligence Service, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, VR/AR Coronavirus Research Center
Greenlight Insights analysts have been in constant discussion with manufacturers, the supply chain, and stakeholders across the XR industry in China on the developments and impact of the coronavirus. Here is what we know so far about how it’s impacting the Location-Based Virtual Reality market. The latest coronavirus update as of February 13th is as follows: More than 1,370 people … Read More
Greenlight Insights Location-Based Virtual Reality Taxonomy, 2020
This Greenlight Insights study provides a detailed description of Greenlight Insights’ outlook on the worldwide location-based virtual reality industry, which directly sets the foundation for our research agenda, analyses, and global forecasts specific to this market.
Snap 4Q19 Results: Augmented Reality Lenses & Ads Engagement Rise
Clifton Dawson, Principal Analyst Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment
Snap Inc, the parent company of Snapchat, reported fourth quarter revenues of $561 million, up 44% year over year. Additionally, Snap’s daily active users for the past quarter averaged 218 million, up 17% year over year. But as Snap’s key business metrics accelerate, how have its investments in its burgeoning augmented reality platform faired?