Greenlight VR will expand its consumer research service internationally, through a collaboration with SuperAwesome, a market research firm focused on kids, tweens and teens in the United Kingdom. “By interviewing thousands of UK respondents, our goal is to develop new insights about the emerging virtual reality industry, particularly from global perspective,” says Sean Whitmore, Research Analyst at Greenlight VR. “From smartphone … Read More
Greenlight VR Survey Reveals Generation Z will Play Pivotal Role in Virtual Reality Adoption in 2016
A majority of teens & tweens say they love virtual reality (51%), significantly more than other segments including Generation X and Baby Boomers. Tweens and teens are a key market target segment for virtual reality. They are among the most enthusiastic toward virtual reality with 79% rating it the top-two positive responses compared to 71% of the total sample. Additionally, 70% … Read More
Greenlight VR To Partner With Futuremark To Deliver Data-Driven Hardware Insights
Today, we are pleased to announce an important and long-term partnership with Futuremark, the Finnish developer of performance benchmarking tests for PC, tablets, smartphones, and VR systems. Greenlight VR, the top research and analyst firm focused on the virtual reality industry, and Futuremark, creators of VRMark, will share information about system performance, latency, and accuracy of various VR hardware. Greenlight … Read More