Apple’s ARKit: What It Means And Why It’s Important
Glenn Sanders Augmented Reality, Insight Articles
How do you go from a company with no augmented reality presence, to become a major player in the AR space overnight? Release an AR development kit - Apple ARKit - that works on your platform of more than 1 billion devices to an eager group of 3 million iOS developers worldwide. Apple announced the availability of ARKit at the … Read More
Why Magic Leap’s Deep SLAM Tracking Algorithm Is A Major Leap Forward
Greenlight Insights Augmented Reality, Insight Articles
Last week, Magic Leap, the Google and Alibaba-funded startup valued at $4.5 billion, released a research paper demonstrating a major breakthrough in computer vision and its SLAM tracking algorithm. The Plantation, FL-based company’s technology superimposes 3D computer-generated imagery over real world objects by projecting a digital light field directly into the eye. Magic Leap is widely considered one of the … Read More
WWDC 2017: What Apple’s Big Reveal Means for VR and AR
Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service
Before today, Apple - which in 2016 occupied 18% of the smartphone market sales and 7% of the PC market sales - has been fairly silent on its intentions for AR and VR. The only previous comments came from CEO Tim Cook, who was bullish on AR and dismissive of VR. All of this changed with the WWDC 2017 keynote address.