Talespin, the Los Angeles, CA-based virtual and augmented reality studio, recently announced its latest funding round, raising $15 million in Series B venture capital. Participating investors include hardware giant HTC Corporation and Farmers Insurance Group, with whom the company had recently developed a VR training program for claims adjusters. But with the list of venture-backed companies rapidly increasing, how are … Read More
Late, Then Never: Is Microsoft Finished With VR?
J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
Media outlets have reported that Microsoft remains committed to the continuing development of its virtual reality platforms. Despite ongoing investment and improvement into Windows Mixed Reality (WMR) in the Hololens 2 platform, Microsoft has remained conspicuously silent on its overarching strategy, if any, for its line of fledgling OEM built VR devices. As others have pointed out, the original designs … Read More
Coronavirus, Olympics & Augmented Reality: The Opportunity & Challenges Facing Universal Studios’ Super Nintendo Land
Alexis Macklin, Research Manager Augmented Reality, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, VR/AR Coronavirus Research Center
March 2 Update: Since the date of publishing, Universal Studios Japan is temporarily closed. Check back for updates on the venue’s operation status and other announcements about Super Nintendo Land. After five years of construction, Universal Studios’ Super Nintendo Land is months away, launching ahead of the 2020 Tokyo Olympics in July. Using wearable technology, projection mapping, and augmented reality, … Read More
IVAS and Microsoft Hololens 2 Top-Priority Investment for Defense Training
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Up Displays, Insight Articles, Interfaces
After making headlines with a Department of Defense contract worth nearly $500 million, Microsoft’s Hololens 2 is primed to reach US Army soldiers by 2021.
Vive Strikes Back: New Cosmos HMDs Bring Improvements to HTC
J.C. Kuang, Analyst Consumer Insights, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service
Following the cancellation of MWC 2020, HTC Vive has made official announcements for new products in its VR hardware catalog. The Vive Cosmos line now includes three HMDs sharing a common hardware architecture and internal components but enhanced with different modular faceplate components that alter the tracking capabilities of the base Cosmos device. Cosmos Elite: Priced at $899, Cosmos Elite … Read More
ARIA 2020: Predicting The Next Decade in Augmented Reality
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Imaging & Video, Insight Articles, Interfaces, Software
On February 12, 2020, the fourth annual AR in Action Leadership Summit (ARIA) took place at MIT’s Media Lab attracting an international group of augmented reality (AR) developers and business leaders. The summit gathered over 40 speakers for in-depth presentations on groundbreaking research, innovative business opportunities, and market insights for the next generation of AR. The Greenlight Insights team tracked the … Read More
What Samsung’s 5G Flagships Mean For Mobile AR
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Telecommunications
Samsung’s annual Unpacked event once again provided a platform for the company to tease its newest flagship hardware. In addition to its latest foldable phone, the Galaxy Z Flip, the computing giant also announced an update to their smart buds, Galaxy Buds+. Most notably, Samsung introduced the Galaxy S20 line, the second mass-market handset to feature Qualcomm’s 5G-enabled Snapdragon 865 … Read More