Despite widespread excitement over recent announcements by global entertainment companies beginning to develop virtual reality cinematic experiences, traditional filmmaking practices are not easily transferable to VR. In its first of several industry events, Greenlight VR assembled experts on November 5th in Downtown San Francisco for a symposium on the future of virtual reality and filmmaking. Executives from Dolby Laboratories, Prezence, LucidCam, and Buffalo 8 … Read More
Sony’s Virtual Reality Headset Has Strongest Unaided Awareness
Greenlight Insights Insight Articles
We’re currently analyzing the data from 2,300 U.S. consumers, including kids, millennials, and parents, regarding their experience, preferences, and purchase intentions for virtual reality products and applications. One insight we found is that although Oculus has the attention of millennials, a strong indicator of future commercial success, Sony’s Playstation VR should not be overlooked as a major platform contender. In fact, the PSVR … Read More
#GreenlightEvents: A Seminar On Virtual Reality From The Filmmaker’s Perspective
Greenlight Insights Insight Articles
With the proliferation of Google Cardboards and the arrival of the Samsung Gear VR this holiday season, as well as the Oculus Rift, Valve/HTC Vive, and Sony’s PlayStation VR following shortly thereafter — it seems that VR, after years in the lab, has finally arrived. Yet, while development is fast-moving, challenges remain for the creative community. Now that the tools … Read More
Experts Say Uncertainties In Virtual Reality Legal Issues Pose Significant Risk To Future Growth
Greenlight Insights Insight Articles
Despite recent technological breakthroughs by hardware and software companies, the virtual reality industry is rife with unique IP, liability, and safety concerns. On October 21, Greenlight VR held the first in a series of webinars designed to address industry topics. An international panel of legal experts from Harbottle & Lewis (London, UK), YouVisit (New York, USA), and Robison, Curphey & O’Connell (Columbus, … Read More
Legal Insights for Business Executives and Legal Professionals
Greenlight Insights Insight Articles
Long-term growth of the virtual reality industry will require investors, corporate leaders, and entrepreneurs confront unique legal challenges, including intellectual property concerns, distribution and commercialization arrangements, and even potential virtual crimes. We have gathered an expert business and legal panel ranging from YouVisit (USA), Robison, Curphey & O’Connell (USA), and Harbottle & Lewis (UK) to provide a practical, prospective, and … Read More
Is The Republic of Malta A Hub For Virtual Reality Companies?
Greenlight Insights Insight Articles
The Republic of Malta (Malta) is one of the world’s smallest with a population of just under 450,000 (despite an extensive emigration program since the Second World War). So why does it have virtual reality companies? Historically an economy dependent on tourism and foreign trade, Malta’s economy now includes film production and gaming as significant and growing contributors overall. In fact, it’s … Read More
Going Beyond Gaming: The Rise of Virtual Reality for Business
Greenlight Insights Insight Articles
There are numerous non-entertainment applications for virtual reality technology. Although gaming and entertainment has garnered a majority of the media attention, investors are starting to funnel capital into other industries, such as 3D visualization softwares. With over $500M to be invested in VR startups in 2015 and the overwhelming majority invested in Gaming and Entertainment technologies, the biggest investment opportunities may be in 3D … Read More