Sony recently unveiled a new name for their virtual reality gaming platform — Playstation VR. The question on our minds is, “How will this affect consumer adoption of the actual headsets?” In June 2015, when Touchstone Research, our co-researchers on the upcoming VR Consumer Report, asked 504 U.S. tweens & teens aged 10-17 years old about whether they had heard of … Read More
Practical Insights for Proactive Legal Readiness
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“VR is a topic of increasing interest to entrepreneurs, and it raises very unique and novel legal issues. We’re excited for our members to have the opportunity to attend a special meeting of the minds on the legal challenges facing the virtual reality industry,” says Eli A. Shalam, President of the Harvard Law Entrepreneurship Project. VR and AR are predicted to … Read More
Why We Support VR Programs In Schools
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In December 2014, VRLA was launched not by someone with decades of experience in the tech industry, but by Cosmo Scharf, a (then-sophomore) student at USC’s School of Cinematic Arts. A little over a year later, VRLA is sponsored by companies as large as Samsung, Nvidia, and Google Cardboard, and well-attended by exhibitors and consumers alike. Hundreds of people flocked … Read More
#GREENLIGHTEVENTS: Where and When Our Analysts Are Speaking
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As research analysts, we speak at numerous virtual reality industry events throughout the year. Below are some of the upcoming conferences where we’ll be participating. Of course, we’ll also share links to any publicly available presentations as soon as they’re online. September 2015 Clifton Dawson, CEO, will be a speaker at the International Game Developer’s Association, on September 2, in San Francisco, CA. [Presentation link … Read More
VRLA 2015: State of the Virtual Reality Industry Update
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Most people working in Southern California’s VR scene have heard about Cosmo Scharf. Cosmo and his colleagues at VRLA are remarkable leaders of our industry. A few days before their annual conference, we received a call from Cosmo asking for some help. Cosmo was preparing his opening address and wanted the most up-to-date pulse on the VR industry. While he … Read More
Virtual Reality: An Important Topic For Tech-Savvy Fashionistas
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While most of the Virtual Reality industry has their eyes set on the entertainment market, there are fascinating virtual reality products, applications, and services being developed for the world of fashion. From creative VR ad campaigns to virtual retail stores to fashionable Head Mounted Displays (HMDs), there’s as much possibility for VR in the world of fashion as in any other non-entertainment industry. Wearable tech still not wearable enough It is … Read More
3 Projections About the Virtual Reality Industry
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We track thousands of companies in the virtual reality industry and turn our data into insights for innovating companies. While most of our data products are available for purchase, we always like to point people to stats that are publicly available and speak to the growth of the overall industry. Here are a few of our favorites: Digi-Capital Digi-Capital forecasts that the virtual … Read More