Greenlight Insights to Expand Consumer Research

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Greenlight VR will expand its consumer research service internationally, through a collaboration with SuperAwesome, a market research firm focused on kids, tweens and teens in the United Kingdom. “By interviewing thousands of UK respondents, our goal is to develop new insights about the emerging virtual reality industry, particularly from global¬†perspective,” says Sean Whitmore, Research Analyst at Greenlight VR. “From smartphone … Read More

Greenlight VR To Partner With Futuremark To Deliver Data-Driven Hardware Insights

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Today, we are pleased to announce an important and long-term partnership with Futuremark, the Finnish developer of performance benchmarking tests for PC, tablets, smartphones, and VR systems. Greenlight VR, the top research and analyst firm focused on the virtual reality industry, and Futuremark, creators of VRMark, will share information about system performance, latency, and accuracy of various VR hardware. Greenlight … Read More

Senior Analyst To Give Keynote At Top Industry Event

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Greenlight VR is excited to announce our own Howie Leibach, Sr. Research Analyst, will provide a keynote presentation on The State of the VR Industry at VR LAUNCHPAD. Produced by SVVR and RoadToVR, VR LAUNCHPAD has assembled top investors from Samsung, Qualcomm Ventures, Rothenberg Ventures and Boost, as well as 50 VR startups, who will pitch for 3 minute each. … Read More

Greenlight VR to Provide Research to University of Minnesota Library

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SAN FRANCISCO, CA, October 13th, 2015 ‚ÄstWe‚Äôre pleased to announce that after working closely with some of the top universities around the globe, we are welcoming the University of Minnesota as the¬†latest university to subscribe to our research service! Starting this week, Greenlight VR‚Äôs research reports and insights papers are¬†available to students and faculty at University of Minnesota‚Äôs Wilson Library. … Read More

Greenlight VR Is Now At Oviatt Library

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We‚Äôre pleased to announce that after working closely with some of the top universities around the globe, including leading research institute Singularity University, we are welcoming California State University, Northridge! Starting in October, Greenlight VR¬†will be available at CSUN‚Äôs Oviatt Library. The CSUN¬†community will have access to select¬†Greenlight VR research through our¬†e-resource, inGreenlight. The e-resource¬†includes research findings on a wide … Read More

Everything You Need To Know About VR Consumers In One Report

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A 100-PAGE DATA-DRIVEN REPORT¬†ALL ABOUT VIRTUAL REALITY CONSUMERS. New report provides insights into consumer expectations for virtual reality. SAN FRANCISCO, CA, August 19th, 2015 ‚Äď Greenlight VR and Touchstone Research today unveiled the VR CONSUMER REPORT, a first-of-its kind report providing¬†a data-driven perspective on consumer expectations for virtual reality. Using analysis from more than 2,250 U.S. survey respondents, including kids, … Read More

Greenlight VR to Publish 2015 Industry Report with UploadVR

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A 100-PAGE DATA-DRIVEN INDUSTRY REPORT WITH EVERYTHING YOU NEED TO KNOW ABOUT VIRTUAL REALITY. New annual¬†report provides insights into virtual reality¬†industry, company and app trends, design best practices, and monetization. SAN FRANCISCO, CA,¬†July 10, 2015 ‚ÄstGreenlight VR¬†and Upload VR¬†today unveiled the 2015 VIRTUAL REALITY INDUSTRY REPORT, an annual report that provides¬†a data-driven perspective of the virtual reality industry. Greenlight VR … Read More