Greenlight Insights tracks openings and closures for a select group of venue operators in the location-based entertainment virtual & augmented reality sector. Our Location-Based xR Channel Tracker focuses on arcades, entertainment centers, malls, cinemas, theme parks, and other out-of-home venues, including, but not limited to, those selling virtual reality, augmented reality, immersive media, and other digital experiences. Click here to view our full … Read More
2019 VR/AR Mid-Year Funding Review
30+ page market update report with analysis on venture funding deals, investors and M&A activity from Greenlight Insights’ VR/AR Funding Database.
Augmented Reality in Location-Based Entertainment
New market research report with analysis about the present and future use of augmented reality in the location-based entertainment industry.
2019 Location-Based xR Venue Operators Survey Report
20-page report with key findings from the Greenlight Insights 2019 RealityIQ Survey with location-based entertainment venue operators.
Nomadic Joins Meow Wolf and New Wave of Interactive Entertainment in Vegas
Alexis Macklin, Research Manager Augmented Reality, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality
For 78 years, the Las Vegas Strip has been a playground solely for adults. However, the city has frequently reinvented itself to remain relevant with growing trends. From organized crime and the Rat Pack, to Celine Dion’s first residency and invention of the daytime pool club, it has worked to stay relevant with adult entertainment. The evolution has been … Read More
Research Note: Virtual Reality at Internet Cafes
Release Date: April 2019 Subscribers Only This product is included in:
Interactive Narratives Bring New Depth to xR Storytelling
Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Imaging & Video, Insight Articles, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
Over the last few years, subscription video on demand (SVOD) has created a platform where viewers could watch an almost endless library of content whenever they wanted, taking control away from broadcasters and cable companies. Now, interactive videos are primed to disrupt the entertainment ecosystem again. Interactive, choose-your-own-adventure content is turning a traditional production on its head, gamifying the … Read More