The Consumer Electronics Show in Las Vegas is the annual showcase of technology innovation that will change the future of different industries. As virtual and augmented reality (“xR”) has developed into dynamic markets, the technologies’ presence at CES has become more prominent. In this article, Greenlight Insights gives their predictions of what is to come at CES 2020 taking place … Read More
Greenlight Insights Forecasts Enterprise Virtual Reality Spending to Grow 79% in 2020
Greenlight Insights Enterprise Transformation, Enterprise xR Intelligence Service, Press Releases, Virtual Reality, Virtual Reality Intelligence Service
San Francisco, CA, November 5, 2019 - Enterprise virtual reality spending is on pace to total US$1.83 billion in 2020, an increase of 79% from 2019, according to the latest forecast from Greenlight Insights. “Spending by enterprise firms on virtual reality will continue to grow unabated in most industry verticals and regional markets to reach nearly US$2 billion in 2020,” said … Read More
Adobe Prioritizes Immersive 3D Content Creation at MAX 2019 | Greenlight Insights Podcast
Alexis Macklin, Research Manager Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Imaging & Video, Location-Based xR Intelligence Service, Media & Entertainment, Podcasts, Virtual Reality Intelligence Service
Adobe MAX is a yearly celebration of the company’s users, marked with announcements of new products and tools Creative Cloud subscribers can start mastering as soon as it has been announced, in addition, to a sneak-peek into research developments in coming years. This year, Adobe focused on developments of two emerging software technologies: machine learning and immersive media. The company’s … Read More
Facebook 3Q19 Results: Virtual Reality, Oculus Quest Drive Facebook’s Non-Ad Revenues
Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
Facebook reported fiscal 3Q19 revenues of $17.7 billion, up 29% year-over-year and beating the $17.37 billion consensus estimate. Payments & Other Fees revenue, which includes sales of Oculus Quest and Rift S, were $269 million for the quarter, up 43% year-over-year.
2019 Virtual Reality Industry Report, Enterprise Edition
Market report with updated virtual reality enterprise sending forecasts, product profiles, competitive intelligence, and other insights for executives.
Greenlight Insights xRS Week 2019: Executive Summary Report
Greenlight Insights xRS Week 2019: Executive Summary Report This report contains the top highlights from xRS Week 2019. Release Date: October 25, 2019 Subscribers Only This product is included in: Augmented Reality Intelligence Service Virtual Reality Intelligence Service Greenlight Insights hosted its annual VR/AR/XR Strategy Conference & Expo on October 16 through October 18, 2019 in San Francisco, CA. Attendance … Read More
Oculus Connect 6: Next Chapter to Immersive Technology
Ramon Conopio, Analyst Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Imaging & Video, Insight Articles, Location-Based xR Intelligence Service, Media & Entertainment, Software, Virtual Reality, Virtual Reality Intelligence Service
Virtual and augmented reality-enthusiasts will have a taste of what’s next in immersive technology at the 6th annual Oculus Connect 6 (OC6) happening on September 25th and 26th. Here are some of the trends Greenlight Insights expects to be center stage at the conference: CONTENT CREATION and DEVELOPMENT With a suite of first-generation VR products, Oculus is focusing more on … Read More