Why AR Smart Glasses? What if you could increase worker efficiency significantly while reducing errors and improving employee safety and satisfaction? AR Smart Glasses provide these advantages for numerous companies who have been quietly experimenting with augmented reality for the past several years. Last month, Deloitte surveyed 500 executives from mid-market companies across various industries and found that 67% are testing … Read More
A Waiting Game: The Highly Anticipated Entry of Apple in the Head-Mounted Display Market
Clifton Dawson, Principal Analyst Augmented Reality, Insight Articles
Since Apple’s introduction of ARKit on June 5, technology, entertainment, and marketing executives have become increasingly focused on the future augmented reality products will be revealed by the consumer electronics giant. With all this in mind, this article compilation of Apple’s hardware and software philosophies for the future of AR outlines some of the major considerations in bringing such a device to market. Hardware Obviously, … Read More
Head-Mounted Augmented Reality Spending to Reach $12.9 Billion Globally in 2020
Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Press Releases
In a new Augmented Reality Industry Report, Greenlight Insights offers 5-year market forecasts, industry analysis, and a summary of Apple, Google, Microsoft, Facebook and Magic Leap. SAN FRANCISCO (October 5, 2017) — Despite the buzz about mobile augmented reality (AR) in the wake of Apple’s recent ARKit and iPhone X announcements, head-mounted displays (HMDs), such as Microsoft’s HoloLens are expected … Read More
ARKit & ARCore Are Just The Beginning: AR To Go Beyond Gaming
Alexis Macklin, Research Manager Augmented Reality, Insight Articles
As an early breakaway hit, Pokemon Go became a phenomenon once it was released. With the releases of Apple’s ARKit and Google’s ARCore, developers and brands can easily create mobile AR applications now more than ever. But will this new wave of AR application creation be sought after by consumers like Pokemon Go? Consumers Are Excited About Many Types of … Read More
ARCore: Google’s Answer to ARKit, and What it Means
Glenn Sanders Augmented Reality, Insight Articles
Late last month, Google unveiled their ARCore platform for creating augmented reality apps for a few of the existing Android devices. ARCore “early preview” will let developers create AR experiences that will initially run on only a few Android devices, specifically Google Pixel phones, and certain models of Samsung Galaxy S8. Without ARCore, the installed base in the foreseeable future … Read More
Five Things To Know About Microsoft Mixed Reality
Clifton Dawson, Principal Analyst Augmented Reality, Virtual Reality
In 2016, it was announced Microsoft and several of their top technology partners were planning to release a slate of Windows Mixed Reality headsets powered by Microsoft’s Windows 10 operating system. When added to the Microsoft HoloLens product line, the new headsets create an impressive VR/AR portfolio and are expected to have several broad implications for platform and application developers. … Read More