Combined companies to produce and expand upon analysis for immersive technologies with former CEO of M2 Advisory Group.
San Francisco (December 13, 2016) – Greenlight Insights, the global leader in virtual and augmented market intelligence, announced a merger, today, with M2 Advisory Group. Former CEO of M2 Advisory Group, Wanda Meloni, will join Greenlight Insights as its new President and Principal Analyst.
“With M2 Advisory Group, we will significantly diversify our capability in graphics, games, and new media market research. Joining forces with M2 will accelerate the development of several exciting projects that will be game changers to our clients,” said Clifton Dawson, Greenlight Insights Founder and CEO. “From our inception, Greenlight Insights has provided the hottest global technology trends and insights to consumer electronics manufactures, entertainment companies, digital producers, and advertisers through a variety of market reports. We will now expand our products to fuel the growth of the industries we serve for many years to come.”
As Greenlight Insights continues to provide dedicated leadership to the VR and AR industries, collaborating with M2 Advisory Group will allow Greenlight Insights to expand its resources and expertise to related technologies. M2 Advisory Group provides strategy and business intelligence from platform usage, to game engine analysis and pipeline issues.
“Greenlight Insights has developed an impressive body of research around the VR ecosystem,” said Meloni. “Together we will expand our coverage and build more tools, services and resources to support our clients’ growth and success.”
Wanda Meloni is deeply involved with VR and is currently on the board of directors as vice president of the Open Gaming Alliance and co-chair of the OGA VR/AR Working Group. She also sits on the advisory board of the Immersive Technology Alliance and SHIIFT.
To learn more about M2 Advisory Group, Greenlight Insights, and Wanda Meloni, email hello@greenlightinsights.com or visit greenlightinsights.com.
About M2
M2 Advisory Group is focused on the convergence of platforms and technology with graphics and digital media. Growth opportunities range from entertainment and games to enterprise, training and visualization applications. Visit m2research.com for more information.
About Greenlight Insights
Greenlight Insights provides proprietary research and advice for global technology companies, Fortune 500 brands, and innovative startups to help them make better strategic decisions about the New Experience Economy™. Visit greenlightinsights.com for more information and follow @AskGreenlight on Twitter.
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Media Contact:
Stevi Rex
Greenlight Insights
585.708.9476