A newer version of this research is available: 2018 Virtual Reality Consumer Report

2016 Virtual Reality Consumer Report

Uncover the biggest trends in virtual reality. Get a comprehensive, data-driven analysis on consumer expectations for major products, applications, prices, and more in our 2016 Consumer VR Reports.

Original Release Date: July 4, 2016
Updated: November 23, 2016

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* Special Educational & Non-Profit Pricing Available.

Receive our analyzed consumer survey data. This landmark, 1,200+ person nationally-representative survey reveals consumer sentiment and adoption of virtual reality, through consumer views on headsets, content, payment models, brand advertising, and overall consumer behavior - only in our 2016 Consumer VR Reports.

Our research has been cited in

vr consumer market

The 2016 Virtual Reality Consumer Report researches attitudes that will both drive or inhibit consumer adoption of VR for years to come. Since October 2015, Greenlight Insights has published findings from the annual Virtual Reality Consumer Study.

The 2016 Virtual Reality Consumer Report features the following highlights:

Experience With VR

Attitudes Toward VR Those Who Have Used VR

Attitudes Toward Different Use Cases

Business Models

Brands, Ownership & Intent for Different Platforms

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