Recent developer documentation states that, as part of the latest update to its Safari mobile browser (within the upcoming iOS 12.2 update), Apple will no longer allow applications or websites to directly access orientation and acceleration data from a handset’s internal sensors. Instead, end-users will need to to opt-in to allowing data access from third parties. iOS 12.2 in context … Read More
Apple, New Markets, and the Future of xR Computing
J.C. Kuang, Analyst Augmented Reality, Client-Only, Insight Articles
Following a disappointing Q1 ‘19 earnings projection from Apple, CEO Tim Cook announced that the company would cease to report on unit sales for its flagship hardware products, including the iPhone, which accounts more than 60 percent of Cupertino’s revenues, according to Bloomberg. While some industry stakeholders grow increasingly skeptical about Apple’s ability to offer disruptive and compelling hardware in … Read More
Apple Event: New Apps Hint Towards Future Mass Augmented Reality Adoption
Alexis Macklin, Research Manager Augmented Reality, Insight Articles
Apple’s fall event is known for its announcements of the upcoming iPhones, watches, and Macs, but ARKit applications are becoming a small yet consistent staple. Apple featured two new applications, Galaga AR and Homecourt. Directive Games’ Galaga AR putts an immersive multiplayer twist on the classic 80’s arcade game. The game is the first game to be announced in Apple’s AR Arcade Series. … Read More
Smartglasses Are Here, But Are Consumers Ready?
Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Up Displays, Insight Articles
2018 has already marked an important year for AR head-worn displays, most notably with the Magic Leap One release. This week Apple acquired Akonia Technologies, which represents a clear step towards an eventual consumer product. AR-enabled smartglasses are increasingly being marketed to consumers, a departure from recent years of focus on the enterprise users, but are consumers ready for the future of … Read More
Two Roads Diverged: What Apple’s Latest Acquisitions Mean For A Future HMD
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Devices & Technology, Head-Mounted Displays, Insight Articles, Venture Capital, Private Equity, and M&A
Apple’s most recent acquisition, Akonia Technologies, is the clearest sign thus far of Apple’s intent to enter the head-mounted augmented reality market. Previous acquisitions in the space have included pass-through AR firm Vrvana, which Apple acquired earlier this year for $30 million. And while Apple has been reluctant in the past to comment on any short or long-term plans to … Read More
A Waiting Game: The Highly Anticipated Entry of Apple in the Head-Mounted Display Market
Clifton Dawson, Principal Analyst Augmented Reality, Insight Articles
Since Apple’s introduction of ARKit on June 5, technology, entertainment, and marketing executives have become increasingly focused on the future augmented reality products will be revealed by the consumer electronics giant. With all this in mind, this article compilation of Apple’s hardware and software philosophies for the future of AR outlines some of the major considerations in bringing such a device to market. Hardware Obviously, … Read More
ARCore: Google’s Answer to ARKit, and What it Means
Glenn Sanders Augmented Reality, Insight Articles
Late last month, Google unveiled their ARCore platform for creating augmented reality apps for a few of the existing Android devices. ARCore “early preview” will let developers create AR experiences that will initially run on only a few Android devices, specifically Google Pixel phones, and certain models of Samsung Galaxy S8. Without ARCore, the installed base in the foreseeable future … Read More