A 360 View of the Market: Samsung’s New Camera Pricing Strategy

Alexis MacklinAnalysis, Virtual Reality

Samsung recently announced a new retail price for its 360-degree camera, Gear 360. The new price of $229 positions the Samsung Gear 360 competitively among an increasingly competitive field. While the new Gear 360 includes several new usability enhancements and technical capabilities, such as a handle, iPhone compatibility, 4k resolution and live streaming on Facebook and YouTube, the biggest implication … Read More

Social Media is Gateway to 360-Degree Video Growth

Alexis MacklinAnalysis

Twitter will be releasing live-streaming 360-degree video capabilities to a select number of its users. This is capable through a 360-degree camera that is attached to the phone. The development comes not long after Twitter added live streaming as an option for all users earlier this month. Twitter is following Facebook in its quest to pursue live 360-degree video streaming. Greenlight … Read More