Coronavirus, Olympics & Augmented Reality: The Opportunity & Challenges Facing Universal Studios’ Super Nintendo Land

Alexis Macklin, Research Manager Augmented Reality, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, VR/AR Coronavirus Research Center

Image of Universal Studios Japan's Super Nintendo Land

March 2 Update: Since the date of publishing, Universal Studios Japan is temporarily closed. Check back for updates on the venue’s operation status and other announcements about Super Nintendo Land. After five years of construction, Universal Studios’ Super Nintendo Land is months away, launching ahead of the 2020 Tokyo Olympics in July. Using wearable technology, projection mapping, and augmented reality, … Read More

Mario Kart VR Expands to Western Europe

Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment

Mario Kart VR

Highlights Bandai Namco is expanding Mario Kart Arcade GP VR from its first location in Japan to London. The new location will open at The O2 on August 3, 2018. Four players can race against each other for £8 per person. Our analysis Western Europe is quickly becoming the leading region in terms of the development of LBE VR locations. The region … Read More

Pokemon Go! Shows Potential of Mobile Augmented Reality Marketing

Alexis Macklin, Research Manager Augmented Reality, Media & Entertainment

In the 5 days since its July 6th launch, Pokemon Go has become the most downloaded mobile game in the U.S., overtaking the top spot in both Apple’s App Store and Google’s Play Store. Although technology analysts have predicted the rise of mobile augmented reality (AR) applications for many years, marketers have been wary of investing in mobile AR campaigns. Pokemon Go’s success … Read More