Snap Partner Summit 2021 is an annual event held by Snap, Inc., the company behind Snapchat and Spectacles smart glasses for its developers, creators, advertisers, and other business partners. This year’s Snap Partner Summit was streamed live on June 11th. It’s the 3rd Snap Partner Summit, and it was a very important event as Snap delivered its short term and … Read More
Snap and WaveOptics Enter The Shrinking AR Smartglasses Race
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Automotive Technology, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Insight Articles, Semiconductors, Venture Capital, Private Equity, and M&A
Following the announcement of its new Spectacles AR development kit, Snap Inc. has announced its deal to acquire waveguide supplier WaveOptics. The deal is worth over $500 million, at least half of which is to be paid in stock. The partnership between the two companies signals a recommitment from Snap to develop and produce true AR smartglasses within the next … Read More
Snap 4Q19 Results: Augmented Reality Lenses & Ads Engagement Rise
Clifton Dawson, Principal Analyst Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment
Snap Inc, the parent company of Snapchat, reported fourth quarter revenues of $561 million, up 44% year over year. Additionally, Snap’s daily active users for the past quarter averaged 218 million, up 17% year over year. But as Snap’s key business metrics accelerate, how have its investments in its burgeoning augmented reality platform faired?
Greenlight Perspective 2020: Smartglasses in the Year Ahead
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Consumer Insights, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Imaging & Video, Insight Articles, Interfaces
2019 saw continued developments further cementing the position of augmented reality as a transformative trend for computing. Unique releases from companies like Amazon, Bose, and Snap have served to broaden and complicate the emerging product category known as “smartglasses” by introducing new key functions and display modalities, such as stereo video capture and augmented audio. In addition, imminent releases from … Read More
CES 2020 Preview: 5G and XR Displays to Headline
Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Telecommunications, Virtual Reality, Virtual Reality Intelligence Service
The Consumer Electronics Show in Las Vegas is the annual showcase of technology innovation that will change the future of different industries. As virtual and augmented reality (“xR”) has developed into dynamic markets, the technologies’ presence at CES has become more prominent. In this article, Greenlight Insights gives their predictions of what is to come at CES 2020 taking place … Read More
Snap 3Q19 Results: Strong User Growth Continues, Projects Future for Augmented Reality
Clifton Dawson, Principal Analyst Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment
Snap Inc., the parent company of Snapchat, reported fiscal 3Q19 revenues of $446 million, up 50% year over year and beat the $437.9 million consensus estimate. But as Snap improves its financial position, how have its investments in its burgeoning augmented reality platform faired?
Snap Spectacles 3: Why Less Is More for AR at Snapchat
J.C. Kuang, Analyst Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles
In the latest round of new smartglasses announcements for 2019, Snap Inc. announced on August 13th the release date for Snap Spectacles 3. In trend with previous versions of the camera-equipped sunglasses, Spectacles 3 works alongside the Snapchat app. The device also improves on preceding models with the addition of a second camera, which enables stereoscopic capture and the use … Read More