SAN FRANCISCO (April 11, 2017) — In its new Virtual Reality Industry Report: Spring 2017, Greenlight Insights forecasts total virtual reality revenues to reach $7.2 billion globally by the end of 2017, of which, head-mounted displays (HMDs) will account for $4.7 billion. Anticipating modest growth in the short term, Greenlight Insights expects the VR industry to grow into a major … Read More
Greenlight Insights Confirmed as Analyst Partner for MIPTV Summit
Greenlight Insights has been confirmed as an analyst partner for MIPTV’s Immersive Content Leadership Summit. MIPTV is the global marketplace for TV and digital content. The summit will take place on April 3-6, 2017 in Cannes, France. Technologies related to the consumption and creation of immersive media are one of the most disruptive and transformative opportunities facing entertainment companies today. … Read More
Unity & Greenlight Insights Discuss Industry Trends
Alexis Macklin, an analyst with Greenlight Insights, attended VRDC and GDC last week. She and Tony Parisi, Global Head of VR/AR Strategy at Unity Technologies, discussed the top VR trends and techniques from GDC. FIRESIDE CHAT WITH TONY PARISI Parisi shared how the 5.6 release version of Unity’s platform will make creating cinematic and non-entertainment content for VR/AR artists and … Read More
Survios and Epic Games Showcase New Techniques at GDC 2017
Virtual reality had an overwhelming presence at GDC throughout sessions and the expo floor. As a follow-up to VR’s breakout year in 2016, the gaming industry focused on how to improve VR experiences for consumers. Along with several product announcements, VR game publishers showcased new gameplay techniques during GDC 2017. The two games in particular defied what a VR game … Read More
Why Best Buy Is Closing 200 In-Store VR Demos
Best Buy pulled back on availability of Oculus Rift demos in stores this month. The consumer electronics giant has stopped Rift demos in 200 out of the 500 locations. Oculus spokeswoman Andrea Schubert confirmed demo closures, citing “seasonal changes,” but store associates have said there has been little demand for the demos and minimal sales of the VR headset. Oculus … Read More