VRLA Recap: Insights from Roundtable with Virtual Reality’s Top Consumer Researchers & Execs

Greenlight Insights Insight Articles

Greenlight Insights hosted a CX Roundtable during VLRA with The Nielson Company

Last Friday Greenlight Insights co-hosted the Consumer Insights Roundtable during the Virtual Reality Los Angeles (VRLA) 2017 Expo with The Nielsen Company for select studio and marketing executives specifically interested in the virtual reality space. Greenlight Insights’ Clifton Dawson ran an interactive session regarding the State of Virtual Reality Consumer Adoption (you can read a full report here). Here are some … Read More

Greenlight Insights Analysts to Attend VRLA Winter 2016

Greenlight Insights Media & Entertainment, Press Releases, Virtual Reality

Virtual Reality Los Angeles (VRLA) is the biggest virtual reality expo event in Los Angeles, home to one of the largest communities of VR developers, enthusiasts, and pioneers worldwide. Starting by a small group of USC undergraduates in July 2014 with just 130 attendees, VRLA has quickly become the world’s largest virtual reality expo. This January, Greenlight VR analysts will attend the VRLA Winter Expo, where over 72 … Read More

Why We Support VR Programs In Schools

Greenlight Insights Insight Articles

In December 2014, VRLA was launched not by someone with decades of experience in the tech industry, but by Cosmo Scharf, a (then-sophomore) student at USC’s School of Cinematic Arts. A little over a year later, VRLA is sponsored by companies as large as Samsung, Nvidia, and Google Cardboard, and well-attended by exhibitors and consumers alike. Hundreds of people flocked … Read More

VRLA 2015: State of the Virtual Reality Industry Update

Greenlight Insights Insight Articles

Most people working in Southern California’s VR scene have heard about Cosmo Scharf. Cosmo and his colleagues at VRLA are remarkable leaders of our industry. A few days before their annual conference, we received a call from Cosmo asking for some help. Cosmo was preparing his opening address and wanted the most up-to-date pulse on the VR industry. While he … Read More