SXSW Interactive 2019 just ended, and virtual and augmented reality ("xR") were again focal points for the weeklong technology conference and music festival. This year I didn’t have an official SXSW pass – but I still got to enjoy much of the programming, insights, and trends through event, news, and the general buzz that SXSW creates. If you weren't in Austin, here’s a summary of what I think marketing executives should know.

The remainder of this analysis is restricted to Intelligence Service subscribers. Contact us to receive our Intelligence Services.