Written by Chenlu Wang, Greenlight Insights Analyst, Beijing
While Facebook, Google, Sony, Samsung and other international companies are leading the VR industry, China’s consumer VR market has started to boom, initially emerging in 2014. According to Baidu search index, China consumers’ interests in VR began to rise in December 2015 and are showing a vigorous growth after February 2016.
China’s domestic VR ecosystem has begun to form a solid foundation from headset hardware to system software, from content production to haptic interactions, from the professional media to the industry community. The VR industry in China is no longer about the cheap production of cardboard headsets, and the development of location-based VR entertainment also marks a unique characteristic in China.
From 2014 to the first quarter in 2016, China’s venture capital investment in the AR/VR field has exceeded ￥3.4 billion. There are $1.7 billions of global investments in the first quarter of 2016, which nearly $1 billion is from China, and about half of them are invested in China’s domestic enterprises.
The Chinese market is complicated to understand and the competition is fierce. It is inevitable that people will feel less confident if they were not familiar with the market, so grasping the opportunity to occupy a place in this more avant-garde emerging market will be an extraordinary challenge. Greenlight Insights hopes to help achieve this goal through exclusive insights and understanding.
Since the China VR market is a significant part of the global market, Greenlight Insights has specifically compiled a VR ecosystem map for the Chinese market. Greenlight hopes that it can provide guidance for companies who are interested in working with Chinese companies. We aim to create a sustainable communication platform to bridge the gap between China and global market by conducting a series of research reports to helps Greenlight Insights learn more about the Chinese VR market and better understand the opportunities. We will regularly update this ecosystem map to reflect the development status of China’s VR market.
If you are interested in Greenlight Insights and the VR China market, please contact us at research@greenlightinsights.com.
Greenlight Insights is the industry leader in business intelligence for the virtual and augmented reality global market. Founded in 2014, Greenlight Insights is headquartered in San Francisco and has analysts in New York and Beijing. By maintaining the most comprehensive dataset of information on companies and consumer behavior for the Virtual Realities, Greenlight Insights provides global technology companies, Fortune 500 brands, and innovative startups proprietary research and advice to make better strategic decisions.
Visit www.greenlightinsights.com for more information and follow @AskGreenlight on Twitter.
