Coronavirus, Olympics & Augmented Reality: The Opportunity & Challenges Facing Universal Studios’ Super Nintendo Land

Alexis Macklin, Research Manager Augmented Reality, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, VR/AR Coronavirus Research Center

Image of Universal Studios Japan's Super Nintendo Land

March 2 Update: Since the date of publishing, Universal Studios Japan is temporarily closed. Check back for updates on the venue’s operation status and other announcements about Super Nintendo Land. After five years of construction, Universal Studios’ Super Nintendo Land is months away, launching ahead of the 2020 Tokyo Olympics in July. Using wearable technology, projection mapping, and augmented reality, … Read More

Integrated Systems Europe 2020: New audiovisual systems set to enable immersive digital storytelling and dynamic exhibitions

Alexis Macklin, Research Manager Devices & Technology, Imaging & Video, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Shared Environments, Smart Displays

Igloo Vision at Integrated Systems Europe

The annual Integrated Systems Europe conference and expo was held this week in Amsterdam. ISE is organized each year by the Audiovisual and Integrated Experience Association (AVIXA) and the Custom Electronic Design and Installation Association (CEDIA), two of the largest audiovisual industry trade groups. This year, Integrated Systems Europe gathered 81,000 attendees and 1,300 exhibitors to share the latest innovations … Read More

Holograms, Digital Domain, and Real-Time Animation: Is The Fusion Of VFX And AR The Next Frontier For The Music Industry?

Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment

Childish Gambino performs song Redbone in concert.

With the growing influence of the experience economy, entertainment is evolving, and looking to compel audiences to leave their homes and endless content-on-demand and purchase a ticket for premium entertainment. The music industry has been navigating this new challenge for years now, by expanding audience sizes through online streaming, and even experimenting with the use of 360-degree video recordings and … Read More

Greenlight Perspective 2020: Themes Defining XR for Out of Home Entertainment in the Year Ahead

Alexis Macklin, Research Manager Augmented Reality, Devices & Technology, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

The use of immersive technology in the out-of-home entertainment sector has expanded quickly in 2019 and is set for another big year in 2020. Lionsgate opened an immersive theme park in China in the summer, built with numerous virtual and augmented reality experiences. Dave and Buster’s continued to expand the role of virtual reality in its venues with new test … Read More

Adobe Prioritizes Immersive 3D Content Creation at MAX 2019 | Greenlight Insights Podcast

Alexis Macklin, Research Manager Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Imaging & Video, Location-Based xR Intelligence Service, Media & Entertainment, Podcasts, Virtual Reality Intelligence Service

Adobe MAX is a yearly celebration of the company’s users, marked with announcements of new products and tools Creative Cloud subscribers can start mastering as soon as it has been announced, in addition, to a sneak-peek into research developments in coming years. This year, Adobe focused on developments of two emerging software technologies: machine learning and immersive media. The company’s … Read More

Facebook 3Q19 Results: Virtual Reality, Oculus Quest Drive Facebook’s Non-Ad Revenues

Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Facebook reported fiscal 3Q19 revenues of $17.7 billion, up 29% year-over-year and beating the $17.37 billion consensus estimate. Payments & Other Fees revenue, which includes sales of Oculus Quest and Rift S, were $269 million for the quarter, up 43% year-over-year.