Greenlight Insights tracks openings and closures for a select group of venue operators in the location-based entertainment virtual & augmented reality sector. Our Location-Based xR Channel Tracker focuses on arcades, entertainment centers, malls, cinemas, theme parks, and other out-of-home venues, including, but not limited to, those selling virtual reality, augmented reality, immersive media, and other digital experiences. Click here to view our full … Read More
Nomadic Joins Meow Wolf and New Wave of Interactive Entertainment in Vegas
Alexis Macklin, Research Manager Augmented Reality, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality
For 78 years, the Las Vegas Strip has been a playground solely for adults. However, the city has frequently reinvented itself to remain relevant with growing trends. From organized crime and the Rat Pack, to Celine Dion’s first residency and invention of the daytime pool club, it has worked to stay relevant with adult entertainment. The evolution has been … Read More
Microsoft’s Potential Mobile Augmented Reality Goldmine
Alexis Macklin, Research Manager Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment
At its annual developer conference, Microsoft teased a Minecraft mobile augmented reality application. Little is known about the newest edition of Microsoft’s ever-growing online game. With one of the biggest audiences in the world, is Microsoft supporting Minecraft to be the biggest mobile AR platform?
Instagram is Now Augmented Reality’s Biggest Retail Platform
Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Imaging & Video, Insight Articles, Media & Entertainment, Software
As part of its annual developer conference, Facebook announced a major update to its Spark AR platform at F8: Developers will now be able to create AR content for Messenger and Instagram. The little-discussed expansion would, for the first time, create an outlet to Instagram for third-party developers. With over a billion monthly active users (MAUs), Instagram does not have … Read More
Interactive Narratives Bring New Depth to xR Storytelling
Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Imaging & Video, Insight Articles, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
Over the last few years, subscription video on demand (SVOD) has created a platform where viewers could watch an almost endless library of content whenever they wanted, taking control away from broadcasters and cable companies. Now, interactive videos are primed to disrupt the entertainment ecosystem again. Interactive, choose-your-own-adventure content is turning a traditional production on its head, gamifying the … Read More
Is Augmented Reality the Next Big Concert Hit?
Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Shared Environments
In this age of elaborate music festivals, high-budget halftime shows, and ever more amazing mega-tours, artists are constantly looking for new ways to make a splash. In the competition to create the most memorable shows, the big stars of the music industry are experimenting with innovative stage design, special effects, and technology. Augmented reality is the latest technology for artists … Read More
Virtual Reality Moves Into the Forefront of Sony’s Platform Growth Strategy
Alexis Macklin, Research Manager Apps & Games, Devices & Technology, Head-Mounted Displays, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
With its State of Play announcements, Sony put virtual reality (VR) at the forefront of its platform growth in 2019. This is expected to continue as Sony is bypassing E3 and getting ready for the launch of PlayStation 5.