As the creation of 360 video and virtual reality experiences remain an industry hot topic, the issue of distribution is increasingly being discussed by a host of companies, including telecom carriers. This week, Greenlight Insight CEO Clifton Dawson is attending the Ultra-Broadband Forum 2016 in Frankfurt, Germany to present a model for how carriers can evaluate and execute a near term strategy to grow the virtual reality ecosystem. Excerpts from his talk are below. As demand for all types of virtual reality hardware, content and services grows, there are opportunities for all segments of the value chain, including carriers and network operators. Looking … Read More
VR Makes a Fashion Statement at New York Fashion Week
A new trend emerged from fashion week and it didn’t have anything to do with clothing. Leading fashion designers and retailers relied on virtual reality content to heighten the overall experience of their clothing lines. A large number of designers partnered with Intel to have their fashion shows featured in 360-degree videos. The videos were featured in an app available on Samsung Gear VR. The video gave everyday fans of New York Fashion Week a front seat to fashion shows. Designers Rebecca Minkoff and Sherri Hill also produced their show in 360-degree video, partnering with Zeekit and 360RIZE respectively. In Greenlight Insights’ 2016 … Read More
Three Things You Needed to Know in August
Lytro Releases First Footage Shot By VR Light Field Camera Lytro publicly released its first footage from its light field camera, Immerge. Light field cameras capture images with a sensor similar to video or photography cameras, but can reconstruct the image captured in 3D through measuring light rays hitting the sensor. This reconstruction process allows for the adjustment of focus after the video or photo is taken. Visby CEO Ryan Damm said the new videos released are a good sign of what is to come. Visby is developing holographic light field technology for VR/AR. Damm believes that “holographic light fields are the … Read More
Snapchat Launches First 360-Degree Video Ad
Snapchat, the photo-sharing service turned social media network, published a 360-degree video advertisement last week to promote Sony’s premiere of “Don’t Breathe.” The ad was a short 10 second clip that leads to the full experience. An important, and oft-overlooked aspect of the campaign is that the video is not housed on the app. Instead, Snapchat users had to swipe up to access the full video on another webpage. Although this is not a new publishing platform for 360-degree video, it is another social medium that is welcoming the growth of 360-degree video. Snapchat is one of the most popular AR social … Read More
Nokia Lowers Price of Ozo Camera, Enters Chinese Market
On Monday Nokia announced intent to expand its professional 360-degree camera, Ozo, to the Chinese market. This entails a new permanent reduced price point from $60,000 to $45,000. VR and AR industry analysts, including Digi-Capital, expect the Asian VR/AR market to be more than double the size of the North American market by 2020. To head it’s distribution in China, Nokia has partnered with Chinese tech firm LeEco, which recently purchased Vizio for $2 billion. The partnership is beneficial beyond just distribution. LeEco will publish Ozo video content on its LeVR mobile app. The tech firm also has experience creative content experience through … Read More
