VRLA Recap: AMD Hopes to Bring VR to Theaters

Greenlight InsightsAnalysis

VRLA 2016 closed last week with 6,000 attendees, which is 40 times as many attendees that attended the first VRLA conference. Organizers also reported over 130 exhibitors and sponsors. The conference exhibited an overall mood of excitement and optimism about this still-raw industry. Many new products and platforms were announced and showcased at the conference, including a VR pod by AMD and Awesome Rocketship, a social VR experience, and numerous image-capture platforms and audio products. AMD Showcases Awesome Rocketship VR Pod During Keynote AMD and Awesome Rocketship partnered to create a VR pod called VenueVR Gateway. AMD wants to implement these VR pods in … Read More

Greenlighting China: Chinajoy, Alibaba, Xiaomi Top Chinese VR News This Month

Greenlight InsightsAnalysis

China’s biggest entertainment exhibition show Chinajoy closed with more than 330,000 attendees, marking the biggest Chinajoy event ever in its 19 years of history. There is no doubt that virtual reality was the biggest theme of this year’s event with over a third of exhibiting companies related to VR. From headsets to peripherals and content to enterprise solutions, the show provided a great opportunity for VR companies to reach out to a bigger consumer audience. During and after the show, media was bombarding attendees who were interested in interactive entertainment with a strong message: VR is here, and it has never … Read More

SIGGRAPH 2016 Recap: Accelerating Interdisciplinary Use of VR and AR

Alexis MacklinAnalysis, Interactive Entertainment

SIGGRAPH’s five-day conference was one of the largest educational conferences focusing on computer graphics and interactive techniques. The event featured virtual reality and augmented reality as the emerging technology in many different industries. With the tagline, “Render the Possibilities” attendees saw how virtual reality and augmented reality could affect their industry. Research and Students Light a Future Path for AR and VR VR and AR are emerging industries in both the economy and in research. University students are researching different technologies to help build standards and innovating to improve the field. SIGGRAPH showcased student work in the VR Village and Emerging Technology … Read More

Greenlighting China: Smartphone Manufacturers Set Sights On China’s VR Market

China AnalystsAnalysis

greenlighting-china-logo

Mobile World Congress, Asia’s biggest mobile industry conference, just had a new successful gathering in Shanghai, and VR once again dominated the show. China seems to have an unusual amount of interest in VR, and Chinese businesses are extremely active in the industry. With this new emerging market, the country known for piracy is trying to find a new path in the dark. With unforeseen speed and smarter business ideas, China businesses want to stand at the center stage for VR. HTC is working in full force on VR in China HTC has made a lot of big moves recently. … Read More

PlayStation VR Spurs Sony to Raise Annual Guidance

Clifton DawsonAnalysis, Interactive Entertainment

Summary: PlayStation VR headset will be shipped in October for a suggested retail price of USD $399. Parent-company Sony held its investors’ meeting and provided an overview of and forward guidance for its business lines. VR (and PlayStation TV) content will drive games and network revenue.   Sony hosted its annual investors’ meeting last week and provided a three-year financial and business outlook. In this post, we’ll focus highlights from Sony’s investors’ day, with a particular focus on one of its most relevant virtual reality-related segment: games and network services. Sony sold more than 40 million units of PlayStation, and expects to sell 20 million this year. … Read More