Last week’s decision by the citizens of the United Kingdom to leave the European Union (“Brexit”) brings about many questions about how the decision will affect global technology firms. As the top market intelligence firm focused on the virtual reality industry, Greenlight believes the short-term uncertainties and unintended consequences may have significant implications for VR companies seeking to raise capital, attract talent, and navigate tenuous regulatory frameworks. Greenlight believes that the U.K.’s decision will have five major implications, including: Pan-Europe Ecosystem Development: Last year, we unveiled a European Virtual Reality Ecosystem Map, which organized over 150 companies from more than … Read More
Greenlight’s Beijing Event Highlights the Emergence of China’s VR Market
Greenlight VR hosted a special research briefing for invited guests in Beijing, China, featuring cross-border insights and strategies for corporate executives, investors, and entrepreneurs. The event showcased Greenlight VR’s findings from the 2016 Virtual Reality Consumer Adoption Report, which was released early this week. Eddie Lou, Managing Director of Greenlight VR’s Beijing office, lead a panel that discussed the VR industry between the U.S. and China markets. The panel featured executives from Baofeng, VRision, and uSens. Key themes from the panel were: What are the drivers of China’s VR/AR market development? Analysts expect the market for virtual reality in China to grow to … Read More
Will the BBC Drive Awareness of the VR in the UK?
This week BBC announced that it will be releasing interactive VR videos as part of their continued involvement in VR and 360 degree video. The Hollywood Reporter wrote that the company will be releasing three different VR storytelling experiences, two of which will be released at Sheffield Doc/Fest 2016. BBC has produced different 360 degree videos in the past for BBC News, Strictly Come Dancing and Natural History. BBC R&D Controller, Andy Conroy, said the BBC uses “technology to help the BBC remain relevant over 5, 10, 15 years.” Publishers are pushing to be on the forefront of new media. … Read More
AWE Wrap: New VR & AR Tools Help Brands Create Interactive Experiences
Each June, the Augmented World Expo 2016 arrives in Santa Clara, CA and focuses on augmented reality, virtual reality and wearable technologies. This year, the overall mood of the conference was optimistic with many claiming that 2017 will be the year of AR. With 200 exhibitors, 200 speakers, and more than 4,000 attendees, the rapidly evolving AR and VR ecosystem was on display. Many topics and products were highlighted, but the three things you need to know from the 2-day conference are the interdependence of AR and VR platforms, the increasing availability of tools, and new solutions for creating branded … Read More
Virtual Reality Key Topic at the 2016 US-China Startup Investment Forum
Note: The following was authored by Clifton Dawson, CEO at Greenlight VR. The annual US-China Startup Investment Forum was held in Chongqing, China during the third week of May. Chongqing is China’s third largest city with a population of more than 30 million residents. This year, the topic of the Forum was VR. Analysts expect the market for virtual reality in China to grow to $8.5 billion by 2020, benefiting largely by the $1.1 billion global VR spending spree, fueled in part by Chinese tech giants Alibaba, Tencent, and Shanda Group. US-China Startup Investment Forum featured Chinese local and … Read More
