“Every Gear VR has been on at least ten heads,” John Carmack, Oculus’ CTO, said at the 2015 Game Developers Conference. Marketing professionals hoping to associate their brand with the excitement and promise of new technologies should take note of virtual reality. The results from a study from Greenlight VR and Touchstone Research suggest strong word-of-mouth marketability associated with virtual reality campaigns. “When someone tries virtual reality for the first time, it’s typically a priceless experience. For brands daring enough to experiment in the space, the word-of-mouth benefit is extremely high. According to our research, consumers react very favorably to … Read More
The 2015 Virtual Reality Consumer Infographic
Featured on FastCompany, eMarketer, VentureBeat, Yahoo and dozens of other media outlets, the 2015 VR Consumer Report is a landmark report to help innovative leaders design better consumer VR products and create winning go-to-market strategies. The full report is available for purchase on Greenlight VR’s website. However, we are excited to share this free Infographic with key insights from the study. Click To Download A Free Infographic Thank you to our friends at CubicleNinjas, who designed this great infographic.
Introducing The First European Virtual Reality Ecosystem Map
SAN FRANCISCO, CA, October 1, 2015 – Today we’re unveiling our 2015 EUROPEAN VIRTUAL REALITY ECOSYSTEM MAP, a comprehensive and easy-to-read way to identify some of the largest and most influential virtual reality companies headquartered in Europe. The Map organizes over 150 companies from more than 20 European countries into 18 virtual reality product categories. While the mainstream media has largely focused on U.S.-headquartered companies, Europe has a long history and fair share of innovation in this industry. In fact, Europe has grown to be a hub of home-grown virtual reality companies, with prominent device manufacturers, game studios, media outlets, and conferences in … Read More
Visualizing The Remarkable Growth of Virtual Reality
We’re excited to share our 2015 digital infographic highlighting important trends for the industry. Whether you’re an investor, startup founders, corporate executive, or a virtual reality enthusiast, we think you’ll be interested by the information we’ve compiled in our July 2015 Industry Report. Given the amount of publicity virtual reality companies have received in the past few years, it’s natural to assume that investment activity must also be soaring. The good news is that it’s true. In fact, venture capitalists have invested over $746 million into new VR companies in the past five years alone. Our 2015 infographic breaks down aggregate figures and … Read More
Introducing The First Interactive Virtual Reality Ecosystem Map
We created a Virtual Reality Ecosystem Map (pictured below) earlier this month in an attempt to clarify roles of the various industry sectors and companies, as well as the relationships between them. The goal of our side project was to create a resource for anyone to quickly get up to speed on the ever evolving ecosystem. We shared it with our friends and solicited their input. Their enthusiasm and support for the effort told us we had created something valuable, so we decided to share it publicly at a conference we attended. Much to our surprise, we ran out of … Read More
