Virtual Reality Los Angeles (VRLA) is the biggest virtual reality expo event in Los Angeles, home to one of the largest communities of VR developers, enthusiasts, and pioneers worldwide. Starting by a small group of USC undergraduates in July 2014 with just 130 attendees, VRLA has quickly become the world’s largest virtual reality expo. This January, Greenlight VR analysts will attend the VRLA Winter Expo, where over 72 exhibitors will be welcomed into the Los Angeles Convention Center, as well as over 3000 attendees. With so many virtual reality companies in one place, and an extraordinarily high demand for client meetings during the event, Greenlight VR will hold select … Read More
Virtual Reality To Drive Audience Engagement For Television Series
We believe live entertainment and television are important business technology markets for the virtual reality industry, and expect production companies and networks to find novel uses of virtual reality to drive engagement for TV audiences. Why? Based on our research, we understand that young consumers with a strong affinity for technology are acutely aware and excited for the impending arrival of virtual reality headsets. (All of our consumer research is detailed in the upcoming Consumer Report.) As we help companies make sense of industry trends, we’re delighted to see that some are ahead of the curve. One such company is NBCUniversal, who owns Syfy, a cable … Read More
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